# Luxury Chain-Link Timepieces The Chanel 'Premiere' Watch Collection is Luxurious By Katie Pagnotta | Published 2013-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-premiere References: [highsnobette](http://www.highsnobette.com/news/2013/02/20/chanel-launches-premiere-watch/) & [chanel](http://www.chanel.com/en_CA/Watches/) The [Chanel](https://www.trendhunter.com/trends/j12-watch) '[Premiere](https://www.trendhunter.com/trends/comfort-kit)' watch collection is refined, exquisitely crafted and made with the most luxurious materials. Chanel is a French luxury label known for decadence and elegance. The brand has been successful for decades and has been expanding. The latest venture for the iconic label is a [luxe watch series](https://www.trendhunter.com/trends/louis-vuitton-monterey). The lavish timepieces feature stunning chain-link bands and octagonal faces. Each intricate design consists of a steel case, a black lacquered dial, a steel chain bracelet and certain models come with interwoven black leather ribbons. The gorgeous accessories have high precision quartz movement and are water-resistance up to 30 meters. The series is simple, chic and divine. The Chanel 'Premiere' watch collection is the ultimate luxury accessory series for women who appreciate a hint of decadence. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Luxury Timepiece Collections:** Luxury watch collections featuring unique designs, made with the most luxurious materials and high precision movements offer opportunities for disruption through customization and personalization. - **Chain-link Bands:** Chain-link bands are becoming a popular trend in luxury watch collections offering opportunities for disruption through material innovation, such as sustainable materials and 3D-printing. - **Octagonal Faces:** Octagonal faces are a growing trend in the luxury watch industry, offering opportunities for disruption through the incorporation of innovative technologies such as augmented reality and blockchain. ### Industries Being Reshaped - **Luxury Goods:** The luxury goods industry is constantly expanding, offering opportunities for disruptive innovation particularly in customization and personalization of luxury timepieces. - **Fashion and Accessories:** The fashion and accessories industry is ripe for disruptive innovation with the introduction of sustainable and 3D-printed materials in luxury watch collections, as well as integrating technology like wearable tech in timepieces. - **Jewelry:** The jewelry industry offers opportunities for disruption through integrating innovative technologies such as blockchain, and employing sustainable and ethical practices in manufacturing luxury timepiece collections. ## Related on Trend Hunter - [Striking Luxury Watch Designs](https://www.trendhunter.com/trends/j12-watch.md) - [Fully Functional Statement Pieces](https://www.trendhunter.com/trends/premiere-sound.md) - [Timeless Watch Collections](https://www.trendhunter.com/trends/lady-premier.md) - [Curated Womens Watch Lineups](https://www.trendhunter.com/trends/chteau-divoire.md) - [Gold-Plated Leather Watches](https://www.trendhunter.com/trends/heaven-mayhem.md) - [Elegant Timepiece Collections](https://www.trendhunter.com/trends/herms-cut.md) - [Ultra-Lavish Watch Designs](https://www.trendhunter.com/trends/reine-de-naples.md) - [Majestic High Jewelry Collections](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection.md) - [Stunningly Minimalist Jewelry Capsules](https://www.trendhunter.com/trends/2025-mothers-day-collection.md)