# Celebrity Pre-Falls Campaigns The New Chanel Pre-Fall Campaign Stars Cara Delevingne and Pharrell By Rebecca Byers | Published 2015-04-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-prefall-campaign References: [fashionista](http://fashionista.com/2015/04/chanel-pre-fall-2015-campaign) The 2015 [Chanel](https://www.trendhunter.com/trends/coco-crush) Pre-Fall campaign is a lively combination of style and celebrity, with a playful hint of lederhosen. The green-tinged campaign was shot by Chanel head designer and creative director Karl Lagerfeld himself and features references to the country in which the 2015 Pre-Fall collection was presented. Chanel's Paris-Salzburg Métiers d'Art show was shown in Salzburg, Austria in December 2014 and was recreated by Lagerfeld in New York City at the [Park Avenue Armory](https://www.trendhunter.com/trends/south-park-x-crocs-collection) for a lengthy list of loyal celebrity supporters and some of his best clients. The Chanel Pre-Fall campaign shot by Lagerfeld stars perpetual model of the moment Cara Delevingne and musician and recent [adidas](https://www.trendhunter.com/trends/stella-mccartneys-2024) collaborator Pharrell Williams. The campaign also stars Hudson Kroenig, who is the lucky one donning the lederhosen. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Pre-fall Campaigns:** Opportunity for brands to leverage celebrity endorsements for their pre-fall fashion campaigns. - **Playful References to Country:** Potential for fashion brands to incorporate playful and culturally relevant elements in their advertising campaigns. - **Designer as Photographer:** Disruptive innovation opportunity for designers to personally shoot their own advertising campaigns. ### Sectors Adopting This - **Fashion:** Fashion brands can explore innovative ways to showcase their collections through unique celebrity endorsements and cultural references. - **Photography:** Opportunity for photographers to challenge traditional advertising practices by taking on photography roles in brand campaigns. - **Entertainment:** Brands can collaborate with celebrities to create engaging and memorable campaigns that resonate with consumers. ## Related on Trend Hunter - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)