# Exotic Princess Fashion The Chanel Pre-Fall 2011 Ad Campaign Stars Alejandra Alonsa By Meghan Young | Published 2011-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-pre-fall-2011 References: [fashionising](http://www.fashionising.com/pictures/s--Alejandra-Alonsa-Chanel-Pre-AW-11-Ad-Campaign-10331-1.html) & [chanel](http://www.chanel.com) Although it has been over a month since the [Royal Wedding](https://www.trendhunter.com/trends/copenhagen-fashion-week-ss27) took place, people are still obsessed with anything and everything related to it, like the [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale) Pre-Fall 2011 ad campaign. Taking a new spin on the whole blue-blood theme, these print ads go down a more exotic path. Photographed by Karl Lagerfeld, the Chanel Pre-Fall 2011 ad campaign really seems to take a different direction all around in regards to past Chanel campaigns. Yes, the shoot may be classically minimal as always, but the accessorizing introduces a new style that is richer in all senses of the word. Modeled by Alejandra Alonsa, who looks like a princess, the Chanel Pre-Fall 2011 ad campaign boasts touches of burgundy and blue that make it all the more rich. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Royal Wedding Obsession:** Disruptive innovation opportunity: Create fashion campaigns that tap into the ongoing fascination with the Royal Wedding to engage consumers. - **Exotic Aesthetic:** Disruptive innovation opportunity: Introduce new fashion styles and accessories that incorporate exotic influences to provide a unique and rich visual experience. - **Rich Color Palette:** Disruptive innovation opportunity: Develop fashion collections that feature rich hues like burgundy and blue for a luxurious and visually striking appeal. ### Industries Being Reshaped - **Fashion Advertising:** Disruptive innovation opportunity: Revolutionize fashion advertising by shifting towards new themes and aesthetics that capture consumer interest. - **Luxury Fashion:** Disruptive innovation opportunity: Innovate within the luxury fashion industry by incorporating exotic elements and rich color palettes to create unique and captivating designs. - **Celebrity Endorsements:** Disruptive innovation opportunity: Explore new ways to leverage celebrity endorsements for fashion brands, capitalizing on the ongoing obsession with the Royal Wedding. ## Related on Trend Hunter - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md)