# Oversized Premium Perfumes The Chanel No. 5 Parfum Grand Extrait Offers 7.6 Ounces of Fragrance By Michael Hemsworth | Published 2017-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-no-5-parfum References: [uncrate](http://uncrate.com/article/chanel-no-5-parfum-grand-extrait/) & [chanel](http://www.chanel.com/en_US/fragrance-beauty/fragrance-les-grands-extraits-no5-88177?WT.mc_id=FB_Affiliate_en_US_&WT.mc_t=display&siteID=TnL5HPStwNw-JUUM1ecMeQTO37SczznOeg) While a single bottle of perfume will often last a lady a year or so, the [Chanel](https://www.trendhunter.com/trends/parfum-intense-purse-spray) No. 5 Parfum Grand Extrait is intended to ensure they can go far longer without having to restock their supply. Featuring an oversized 7.6 ounces of fragrance in each bottle, the [new perfume packaging size option](https://www.trendhunter.com/trends/extrait-extrme) comes confined in an [artisan-crafted case](https://www.trendhunter.com/trends/les-esprits-de-parfum) that's lined with white satin to protect the bottle. This comes as a far more high-end way to protect the fragrance in comparison to the traditional cardboard box that is utilized for virtually all other options on the market. The Chanel No. 5 Parfum Grand Extrait is priced at $2,100 and ensures that the purchaser or recipient will be well-stocked with the quintessential fragrance for an extended period. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Oversized Perfume Packaging:** The trend of oversized perfume packaging offers consumers the opportunity to stock up on their favorite fragrances and reduce the frequency of restocking. - **Artisan-crafted Packaging:** The trend of artisan-crafted packaging provides a luxurious and high-end way to protect and display premium perfumes, enhancing the overall consumer experience. - **Premium Fragrance Stocks:** The trend of offering larger bottles of premium fragrances allows consumers to have a more long-lasting supply of their favorite scents, reducing the need for frequent repurchases. ### Where This Applies - **Perfume:** The perfume industry can capitalize on the trend of oversized packaging by offering larger bottle options to cater to consumers who prefer longer-lasting supplies of their favorite fragrances. - **Luxury Packaging:** The luxury packaging industry can seize the opportunity presented by the trend of artisan-crafted perfume packaging, providing high-end packaging solutions that enhance the perceived value of premium products. - **Cosmetics Retail:** The cosmetics retail industry can tap into the trend of offering premium fragrance stocks, attracting customers who value convenience and are willing to invest in larger bottles to prolong the lifespan of their perfumes. ## Related on Trend Hunter - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md) - [Ultra-Elegant Luxury Fragrance Collections](https://www.trendhunter.com/trends/coco-mademoiselle.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Extra-Concentrated Fragrances](https://www.trendhunter.com/trends/extrait-extrme.md) - [Long-Lasting Luxury Perfumes](https://www.trendhunter.com/trends/infiniment-coty-paris.md) - [Classic Painting-Inspired Luxe Bottles](https://www.trendhunter.com/trends/bee-bottle.md) - [Engravable Triangle Perfumes](https://www.trendhunter.com/trends/prada-paradoxe.md) - [Backpack-Shaped Premium Fragrances](https://www.trendhunter.com/trends/mcm-diamond.md) - [Alienesque Designer Perfumes](https://www.trendhunter.com/trends/mugler-alien-extraintense.md)