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# Fragrant Wall Tapestries
A Scintillating Chanel No.5 Adorns the Musee d'Orsay

By Amanda Chang | Published 2010-12-30 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-no-5-adorns-the-musee-d-orsay
References: [bornrich.org](http://www.bornrich.org/entry/chanel-no-5-perfume-flacon-to-adorn-muse-d-orsay-next-month/) & [theglamazondiaries](http://www.theglamazondiaries.com/2010/12/blinged-out-chanel-no-5-bottle-to-adorn.html)

Bling lovers, art lovers and Paris lovers, prepare to see high-end luxury, culture and art become one as a scintillating [Chanel](https://www.trendhunter.com/trends/art-of-perfuming) No.5 adorns the Musee d'Orsay.

From January 6-28, 2010, over 2,890 square feet of the historical museum's walls will be covered with a blinged out Chanel No.5 flacon. Made from approximately 1,200 hand-assembled sequins, the Chanel No. 5 that is to adorn the Musee d'Orsay will become a sparkling diamond amongst an ancient city.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 33% | Activity: 34% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Art Collaborations:** More luxury brands will collaborate with museums and cultural institutions for immersive, high-end experiences.
- **Interactive Advertisements:** Advertisers will continue to push the boundaries of traditional advertising by creating interactive and visually stunning installations.
- **Scented Marketing:** More brands will incorporate scent as a marketing tool to enhance their brand image and create unique sensory experiences.

### Sectors Adopting This

- **Luxury Goods:** Luxury brands will see an opportunity to collaborate with cultural institutions to create immersive, high-end experiences, driving brand awareness and engagement.
- **Advertising and Marketing:** The advertising industry will see an opportunity to create visually-stunning and interactive installations to capture consumers' attention in new and unique ways.
- **Fragrance:** Fragrance companies may benefit from incorporating scent as a marketing tool to enhance brand image and create unique sensory experiences that leave a lasting impression on consumers.

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