# Opposite Sexvertising Chanel Sells Women's Bags With Hunky Male Models By mediterranean | Published 2009-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-male-models-bags References: [homotography.blogspot](http://homotography.blogspot.com/2009/06/david-byun-chanel.html) Women are often used by brands and ad agencies to sell male products. We’ve even seen ads in which [women dressed in men’s underwear](https://www.trendhunter.com/trends/songs-of-siren) adopt crude, manly behaviors to attract the guy’s attention. So how about using men to promote female bags? [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale) uses this concept in this photo shoot by photographer David Byun. Topless hunks pose with the [Chanel bags](https://www.trendhunter.com/trends/fendis-summer-2025-campaign), adding a sexy edge that female models can’t bring. Will we see more ads and editorials using men to target women? ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Gender-swapping Advertisements:** Brands are exploring the use of the opposite gender to promote their products, disrupting traditional advertising norms. - **Diverse Representation in Fashion Ads:** Fashion brands are incorporating more diverse and unconventional models to attract attention and challenge existing beauty standards. - **Breaking Gender Stereotypes in Advertising:** Advertisers are challenging traditional gender roles by featuring men in ads promoting products traditionally associated with women. ### Where This Applies - **Fashion and Luxury Goods:** The fashion industry can embrace this disruptive trend to appeal to a wider audience and push for inclusivity. - **Advertising and Marketing:** Ad agencies can explore innovative approaches to creating advertisements that challenge stereotypes and resonate with diverse consumer groups. - **Photography and Creative Arts:** Photographers can experiment with unconventional concepts and models to create captivating visual narratives that break traditional boundaries. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)