# Building Block Bags The Chanel Lego Clutch for Spring 2013 Captures Childhood Memories By Erin Fox | Published 2012-11-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-lego-clutch References: [style](http://www.style.com/accessories/) & [chanel](http://www.chanel.com/) The immaculate art by Karl Lagerfeld for Spring 2013 has left the fashion world with a stunning piece of couture which promises to bring back a part of your childhood; the [Chanel](https://www.trendhunter.com/trends/chanels-spring-2025) Lego Clutch is an intricate accumulation of fun frolicking joy. The clutch comes in two versions, a solid toy solider green and a lucite black and clear version. The geometric shapes of the clutches add a dynamic concept unlike any other Chanel purse before. The [LEGO](https://www.trendhunter.com/trends/louis-vuitton-lego-christmas-display)-inspired pieces fixate on the childhood fun and fit perfectly into Karl Lagerfeld’s ideology of beach-time fun for the Spring 2013 runway. Lagerfeld is not shy to inspiring a world of particularly interesting accessories, as this is the second handbag from the collection to turn heads. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Lego-inspired Fashion:** Disruptive innovation opportunity: exploring collaborations between fashion brands and toy companies to create unique and playful accessories. - **Geometric Clutches:** Disruptive innovation opportunity: designing purses with unconventional shapes to add a dynamic element to the fashion industry. - **Nostalgia in Fashion:** Disruptive innovation opportunity: tapping into consumers' desire for nostalgia by incorporating childhood memories into fashion designs. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: introducing unconventional designs and collaborations to bring excitement and freshness to the fashion industry. - **Toy:** Disruptive innovation opportunity: exploring partnerships with fashion brands to create unique and playful accessories that bridge the gap between fashion and toys. - **Accessories:** Disruptive innovation opportunity: reimagining traditional accessory designs by incorporating unconventional shapes and nostalgic elements. ## Related on Trend Hunter - [Building Block Window Displays](https://www.trendhunter.com/trends/louis-vuitton-lego-christmas-display.md) - [Building Block-Inspired Suitcases](https://www.trendhunter.com/trends/lego-luggage.md) - [Brick Toy-Inspired Jewelry](https://www.trendhunter.com/trends/studio-gogo.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Brick-Inspired Footwear](https://www.trendhunter.com/trends/brick-clog1.md) - [Toy Block-Inspired Furniture](https://www.trendhunter.com/trends/bloc-collection.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Building Block-Inspired Furniture Collections](https://www.trendhunter.com/trends/lego-x-room-copenhagen.md)