# Couture Clamshell Handbags Chanel Runway Accessory Packaging Given the Lagerfeld Touch By Elsa Blaine | Published 2009-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-handbag-fall-2009 References: [style](http://www.style.com/fashionshows/detail/F2009RTW-CHANEL) Clamshell packaging has gone couture in the hands of Karl Lagerfeld. The transparent handbag securely and visibly holds all your [Chanel](https://www.trendhunter.com/trends/factory-5) basics; a purse, sunglasses, [iPod](https://www.trendhunter.com/trends/racer-worldwide-racerpods-necklace), fragrance and cosmetics, nicely embossed with the fashion house’s interlocking double ‘C’ logo. The accessory packages, which can be worn over the shoulder with a chic chain strap or held by the centered handle, were shown in [two shades of pink](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra) and classic black. Not only is Lagerfeld a fashion design superstar, he is truly a marketing icon. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 44% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Couture Clamshell Packaging:** Opportunity for luxury brands to elevate their packaging design and create an immersive unboxing experience. - **Transparent Handbags:** Potential for fashion brands to incorporate transparent materials in their handbag designs, adding a modern and futuristic touch. - **Fashion Accessories with Multiple Functions:** Space-saving innovation that combines different accessories in one packaging, providing convenience and versatility to consumers. ### Where This Applies - **Luxury Fashion:** Opportunity for luxury fashion brands to redefine product packaging as an extension of their brand image. - **Handbag Manufacturing:** Potential for handbag manufacturers to explore new materials and designs that incorporate transparency into their products. - **Cosmetics and Fragrance:** Innovative cosmetic and fragrance brands can develop all-in-one packaging that combines multiple products, enhancing consumer experience and convenience. ## Related on Trend Hunter - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Limited-Edition Makeup Carriers](https://www.trendhunter.com/trends/makeup-clutch.md) - [Lobster-Shaped Luxury Bags](https://www.trendhunter.com/trends/lobster-bag.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Intricately Jeweled Bags](https://www.trendhunter.com/trends/larallan-mary-bag.md) - [Clairvoyance-Inspired High-End Makeup Capsules](https://www.trendhunter.com/trends/clairvoyance-makeup.md)