# Collage Fashion Campaigns The Ads for Chanel Fall 2016 are Creative Collages By Erica Francis | Published 2016-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-fall-2016 References: [wwd](http://wwd.com/media-news/fashion-memopad/karl-lagerfeld-carine-roitfeld-chanel-collage-approach-to-chanel-ads-10487936/) Fashion designer Karl Lagerfeld uses a whole new style for the upcoming Chanel Fall 2016 ad campaign. Unlike previous campaigns, which are fashion editorials, these ads are actually collages. The image series basically looks like a school creative project with a mishmash of images cut out and glued onto patterned or colored paper. In his interview with [WWD](https://www.trendhunter.com/trends/mane-x-ouai-the-antifrizz-kit), Lagerfeld mentions that he wanted to shake things up and do something new for the brand that had not been done before, citing that he "was tired of a girl holding a bag." Incorporating his love for collages into the new campaign was "an inspiration without roots -- spontaneous." Changing up the Chanel Fall 2016 ad campaign to be more than regular fashion editorials or risque images is a great way to grab consumer attention and break through the advertising clutter. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Creative Collages in Fashion Ads:** Fashion brands can innovate their ad campaigns by using creative collage designs like Chanel Fall 2016. - **Moving Away From Traditional Fashion Campaigns:** Fashion designers can embrace new styles for their ad campaigns, breaking away from traditional editorial designs. - **Spontaneous Advertising Inspiration:** Inspiration can come from a spontaneous place without roots, as seen in Karl Lagerfeld's use of collage designs for the Chanel Fall 2016 ad campaign. ### Industries Being Reshaped - **Fashion and Apparel Industry:** Fashion companies such as Chanel can use innovative techniques in their marketing campaigns to gain a competitive edge. - **Marketing and Advertising Industry:** Marketing agencies can offer unique and fresh ideas to fashion brands by exploring new advertising techniques such as the use of collages. - **Art and Design Industry:** By incorporating art and design elements into fashion campaigns, fashion brands can broaden their reach and tap into new audiences. ## Related on Trend Hunter - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)