# Grocery Store-Themed Runways The Chanel Fall 2014 Fashion Show Had a Bold Grocery Store Setting By Kristina Marković | Published 2014-03-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-fall-2014 References: [nymag](http://nymag.com/thecut/fashion/shows/2014/fall/paris/rtw/chanel.html) & [thestarphoenix](http://www.thestarphoenix.com/life/Gallery) The [Chanel](https://www.trendhunter.com/trends/factory-5) Fall 2014 fashion show at Paris Fashion week had a grocery store theme. The couture clothing designs were debuted on a runway that was built to look like your local food market, with tons of produce, fruits, veggies and even shopping carts. The models even strutted down the catwalk with metal shopping baskets for dramatic effects. The theatrical show debuted beautiful, [rainbow-colored fashions](https://www.trendhunter.com/trends/selkies-the-libertine-collection). Some notable celebrity models who grazed the [couture runway](https://www.trendhunter.com/trends/march-packable-tote-bag) were Cara Delavigne and Kendall Jenner. Other celebrities who came to watch the Chanel Fall 2014 show were Rihanna and Kiera Knightly. The Chanel Fall 2014 looks incorporated the traditional tweed Chanel blazer jackets with multifaceted color palettes and stripe patterns. The Chanel Fall 2014 fashions brought a burst of color to the simulated grocery store setting. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Grocery-inspired Fashion:** Opportunity to develop lines of clothing and accessories that incorporate grocery-inspired themes - **Theatrical Runways:** Opportunity to create immersive runway experiences that transport viewers to an unconventional setting - **Celebrity Endorsements:** Opportunity to leverage celebrity appearances and partnerships to promote a brand or fashion show ### Who This Affects Most - **Fashion:** Opportunity for fashion designers and brands to innovate by incorporating unconventional themes and settings into their collections and runway shows - **Event Planning:** Opportunity to create innovative and immersive fashion events that transport attendees to unconventional settings for a unique experience - **Marketing:** Opportunity to leverage celebrity endorsements and appearances to promote a fashion brand or event and generate buzz through social media and other channels ## Related on Trend Hunter - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md)