# Utilitarian Luxury Packaging The Chanel Factory 5 Collection Plays with Unconventional Packaging By Laura McQuarrie | Published 2021-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-factory-5 References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/glam-drop-products/#123r4) & [chanel](https://www.chanel.com/en_CA/fragrance-beauty/fragrance/c/chanel-factory-5.html?gclid=CjwKCAjwrPCGBhALEiwAUl9X07aGWv0b-2mksZJOF6qstAb_EsW899EjuHv3hOLmGSsqufohO5qTQxoC2ikQAvD_BwE) [Chanel Factory 5](https://www.trendhunter.com/trends/factory-5) is a 17-piece [limited-edition collection](https://www.trendhunter.com/trends/limitededition-beauty-advent-calendars) of products that was created to celebrate a century of the iconic No5 fragrance. The collection consists of shower gels, bath tablets, body creams and lotions, soaps and shower gels in [unusual packaging](https://www.trendhunter.com/trends/benemart) that's designed to look like everyday objects. While the No5 Shower Gel is packaged to look like a large tin of paint, the No5 Bath Tablets come in a clip-top bucket. There are also several refills and reusables in the collection, so that the experience of the brand can continue to live on. The range also includes black and white decorative tape, as well as a cone-shaped mystery box that is full of surprises. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 99% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Packaging:** Opportunity for brands to create unique, playful and memorable packaging designs that challenge conventional packaging norms - **Sustainable Packaging:** Opportunity for brands to integrate eco-friendly materials and processes into their packaging design and production - **Refillable and Reusable Packaging:** Opportunity for brands to create packaging that can be refilled or reused to reduce waste and increase customer engagement ### Where This Applies - **Luxury Goods:** Luxury brands can differentiate themselves by leveraging unconventional and innovative packaging designs that enhance the luxury experience - **Cosmetics and Personal Care:** Cosmetics and personal care brands can reduce waste and enhance customer loyalty by introducing refillable and reusable packaging options - **Consumer Goods:** Consumer goods brands can create value and increase brand recognition by developing packaging designs that are unique, memorable and sustainable ## Related on Trend Hunter - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Luxury Beauty Houses](https://www.trendhunter.com/trends/house-of-beauty.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Origami-Inspired Holiday Collections](https://www.trendhunter.com/trends/tale-of-wonders.md)