# Immersive Beauty Pop-Ups The Chanel Chance Studio in Singapore is a Post-COVID Retail Space By Jana Pijak | Published 2020-06-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-chance-studio References: [buro247.sg](https://www.buro247.sg/beauty/news/chanel-opens-chance-perfume-pop-up-store-kikki-k-close-ion-orchard.html) The [Chanel Chance Studio](https://www.trendhunter.com/trends/factory-5) pop-up recently opened its doors inside the ION Orchard shopping mall in Singapore. The post-COVID retail space was able to launch in light of recent re-opening efforts and the easing of stricter social distancing rules. The Chanel Chance Studio pop-up celebrates the luxury fragrance with a setup inspired by "the backstage of a dance studio where dancers get ready and made up." The pop-up is home to the vast Chanel skincare, makeup and fragrance range and features Instagram-friendly product displays. It is also home to interactive product testing stations, with store personnel allowing visitors to explore after they are asked to sanitize at the entrance point as a safety measure. With [COVID-19](https://www.trendhunter.com/trends/athome-covid19-pcr-kits) reopening efforts varying globally, regions where re-opening is in full effect are re-investing in [interactive brick and mortar spaces](https://www.trendhunter.com/trends/lancomes-domaine). This Chanel store is a great example and creates a memorable shopping experience while keeping customer safety a top priority. Image Credit: [Instagram](https://www.instagram.com/p/B-EgwtyBx7m/?utm_source=ig_embed), Buro ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 87% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Beauty Pop-ups:** The rise of immersive beauty pop-ups offers opportunities for brands to create unique and interactive shopping experiences. - **Post-covid Retail Spaces:** The demand for post-COVID retail spaces presents opportunities for innovative store designs that prioritize customer safety. - **Interactive Product Testing Stations:** The incorporation of interactive product testing stations in retail spaces allows customers to explore and engage with products in a safe and engaging way. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can take advantage of immersive pop-ups to showcase their products and engage with customers in a unique way. - **Retail:** The retail industry can adopt post-COVID design strategies to create safe and memorable shopping experiences for customers. - **Consumer Goods:** The consumer goods industry can benefit from incorporating interactive product testing stations in their retail spaces to enhance customer engagement and drive sales. ## Related on Trend Hunter - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Fragrance-Inspired Airport Cafes](https://www.trendhunter.com/trends/miss-dior-popup.md) - [Luxury Beauty Houses](https://www.trendhunter.com/trends/house-of-beauty.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md)