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# Austere Luxury Wear Campaigns
This New Chanel Campaign Stars Cara Delevingne and Lily-Rose Depp

By Riley von Niessen | Published 2017-07-25 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-campaign
References: [hypebae](https://hypebae.com/2017/7/chanel-cara-delevingne-lily-rose-depp-2017-fall-winter-campaign) & [chanel](http://www.chanel.com/?dfkjng)

Recently, a new Chanel campaign was released for the upcoming fall season, and it features some of Karl Lagerfeld's favorite models: Cara Delevingne and Lily-Rose Depp.

Throughout the shots, the two models either pose by themselves or together in an embrace. To maintain the [minimalist look](https://www.trendhunter.com/trends/contemporary-femininity) that's generated by the [futuristic ensembles](https://www.trendhunter.com/trends/winter-2025-campaign) that are spotlighted in the editorial, the shots are mostly black and white, however there's a few [full-color ones](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) in the mix as well to provide a little more diversity. In the shots of Delevingne that are full-color, she's shown in black and white ensembles and has gray-white hair as well, which allows the images to blend in with the rest of the editorial seamlessly.

Image Credit: Chanel

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 81% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Minimalist Luxury Fashion:** Opportunity for luxury brands to incorporate minimalist designs in their fashion collections and campaigns.
- **Futuristic Ensembles:** Opportunity for fashion brands to explore and incorporate futuristic designs in their collections and campaigns.
- **Celebrity Endorsements:** Opportunity for brands to collaborate with celebrities to promote their products and enhance brand image.

### Sectors Adopting This

- **Fashion:** Opportunity for luxury fashion brands to incorporate minimalist and futuristic designs in their collections.
- **Advertising:** Opportunity for advertising agencies to collaborate with celebrities for endorsement and brand promotion.
- **Photography:** Opportunity for photographers to explore minimalist and futuristic approaches in their work, while collaborating with luxury fashion brands and celebrities.

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- [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md)
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- [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)
- [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md)
- [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)
- [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)
- [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)
