# Male-Targeted Makeup Collections Chanel Boy is Expanding to Include Makeup for Men By Laura McQuarrie | Published 2018-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-boy References: [wwd](https://wwd.com/fashion-news/fashion-scoops/chanel-launching-first-mens-makeup-line-1202775531/) & [chanel](https://www.chanel.com/en_WW/fashion.html) The Chanel 'Boy' franchise currently sells products like [perfumes and handbags](https://www.trendhunter.com/trends/bleu-de-chanel-allover-fragrance-balm) that pay tribute to Boy Capel, who was a lover and muse to Gabrielle Chanel. Starting in South Korea as of the fall, Chanel will be expanding the products offered to include a three-product makeup collection for men. The newest Boy Chanel products include a [matte moisturizing lip balm](https://www.trendhunter.com/trends/luminous-matte), as well as a tinted fluid, an eyebrow pencil, both of which are available in four different shades. In the months following the launch of the new products in South Korea, Boy de Chanel is set to be introduced to the rest of the world. Over the past few years, the rising demand for [male grooming and beauty products](https://www.trendhunter.com/trends/chi-pour-homme) has led to the creation of inclusive brand campaigns and male-targeted cosmetic start-ups, all of which are helping to reshape the modern definition of masculinity. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Male Grooming:** Opportunity for brands to develop innovative grooming products specifically tailored for men. - **Gender-inclusive Beauty:** Disruptive innovation potential in creating beauty products that cater to all genders. - **Reshaping Masculinity:** Opportunity to redefine traditional notions of masculinity through makeup and grooming products. ### Where This Applies - **Cosmetics:** Industry can capitalize on the growing demand for male-targeted makeup products. - **Fashion:** Fashion brands can explore collaborations and cross-marketing opportunities with male grooming and makeup collections. - **Advertising and Marketing:** Industry professionals can create inclusive campaigns that challenge stereotypes and promote diversity in the beauty industry. ## Related on Trend Hunter - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Clairvoyance-Inspired High-End Makeup Capsules](https://www.trendhunter.com/trends/clairvoyance-makeup.md) - [Seasonal Winter Makeup Collections](https://www.trendhunter.com/trends/les-beiges.md) - [Luxury Makeup Collections](https://www.trendhunter.com/trends/les-nuits-de-chanel.md) - [High-End Holiday Makeup Capsules](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md)