# Historical Bedazzled Videos The Chanel and the Diamond 'Chapter 3' Explores Chanel's Influence By Katie Pagnotta | Published 2013-01-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-and-the-diamond References: [highsnobette](http://www.highsnobette.com/news/2013/01/29/video-chanel-and-the-diamond/) & [chanel](http://www.chanel.com/en_GB/Jewellery/promise-diamonds_at_chanel) The [Chanel](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection) and the [Diamond](https://www.trendhunter.com/trends/golden-concept) 'Chapter 3' video gives a chronological history of Gabrielle Chanel's infatuation and influence with the diamond industry. Gabrielle Chanel is an icon for fashion and a woman who epitomized elegance. The video compilation from the label that brandishes her name uncovers her correlation with with the decadent jewels. Chanel [designed jewelry for powerful figures](https://www.trendhunter.com/trends/empowering-jewelry-campaign), declared, "I wanted to shower women with constellations..." and changed the market of the sparkly stones. Chanel believed in beauty, simplicity and being able to allow women to feel enriched by her creations. The Chanel and the Diamond 'Chapter 3' video compilation is an insightful glimpse in the history of a influential woman and her impact on the industry she loved and admired. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 40% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Industry Storytelling:** Opportunity for fashion brands to produce engaging video compilations that share the history of iconic designers and their industry impact. - **Revolutionary Jewelry Design:** Opportunity for jewelry brands to emphasize simplicity in design and focus on creating pieces that evoke emotion and offer self-enrichment. - **Diamond Industry Disruption:** Opportunity for diamond companies to re-evaluate the market for sparkly stones and tap into the demand for beautifully simple, yet enriching jewelry. ### Where This Applies - **Fashion:** Fashion brands can take inspiration from iconic designers, such as Gabrielle Chanel, and create storytelling content to deepen their consumers’ understanding of the brand and its history. - **Jewelry:** Jewelry companies can focus on designing pieces that are simple in their design while still catering to consumers’ emotions and desire for self-enrichment. - **Diamond:** Diamond companies can disrupt the market by focusing on creating high-quality, simple diamond jewelry that does not compromise on luxury or elegance. ## Related on Trend Hunter - [Majestic High Jewelry Collections](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Stunningly Minimalist Jewelry Capsules](https://www.trendhunter.com/trends/2025-mothers-day-collection.md) - [Exquisite High Jewelry Collections](https://www.trendhunter.com/trends/chaumet-en-scne.md) - [Striking Luxury Watch Designs](https://www.trendhunter.com/trends/j12-watch.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md)