# Glass House Couture Flagships The New Chanel Amsterdam Store Boasts a Stunning Glass Facade By Rebecca Byers | Published 2016-04-22 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-amsterdam References: [retaildesignblog.net](http://retaildesignblog.net/2016/04/22/chanel-store-amsterdam-netherlands/) The [Chanel](https://www.trendhunter.com/trends/yorkdale-shopping-center) Amsterdam boutique is a vibrant new outpost for the French luxury fashion brand in the Dutch capital. A mesmerizing glass facade is likely to entice shoppers looking for a enhanced luxury shopping experience. The stunning new Chanel boutique is located on Amsterdam's luxury shopping strip and was designed by renowned Dutch architecture practice [MVRDV](https://www.trendhunter.com/trends/tiffany-co-store). The project is considered an impressive architectural feat and involved a multi-team international collaboration that involved Delft University of Technology, Gietermans & van Dijk Architects and Vetreria Resanese’s poesia division. Notably, the new Chanel Amsterdam boutique is considered to be the first purpose-built [luxury flagship store](https://www.trendhunter.com/trends/louis-vuitton-sanlitun) in the Dutch capital, while the pattern has been able to be observed in various other international cities. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Luxury Boutique Architecture:** Opportunities for architectural firms to create stunning and innovative designs for luxury retail spaces. - **Glass Facades:** Potential for manufacturers to create innovative and mesmerizing glass facades for retail buildings. - **International Flagship Stores:** Increasing trend of luxury brands opening purpose-built flagship stores in international cities. ### Who This Affects Most - **Architecture & Design:** Opportunity for architects and designers to collaborate on creating unique and visually appealing retail spaces. - **Glass Manufacturing:** Growing demand for high-quality glass facades in the retail industry presents opportunities for glass manufacturers. - **Luxury Retail:** Expansion of luxury brands into international markets creates opportunities for growth in the luxury retail industry. ## Related on Trend Hunter - [Luxury Retail Expansions](https://www.trendhunter.com/trends/yorkdale-shopping-center.md) - [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md) - [Glass Pavilion Architecture](https://www.trendhunter.com/trends/diller-scofidio-renfro2.md) - [Luxury Beauty Houses](https://www.trendhunter.com/trends/house-of-beauty.md) - [Curved Glass Veiled Stores](https://www.trendhunter.com/trends/tiffany-co-store.md) - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Rippled Facade Luxe Retailers](https://www.trendhunter.com/trends/dior-store-2.md) - [Luxe Fashion-House Concept Stores](https://www.trendhunter.com/trends/gold-house.md)