# CHANEL 3rd Low Cost Perfume for the Third World By POPEYE | Published 2007-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-3rd-the-low-cost-perfume-for-the-third-world References: [theonion](http://www.theonion.com/content/news/chanel_develops_durable_low_cost) [CHANEL](https://www.trendhunter.com/trends/factory-5) 3rd is a [low cost alternative](https://www.trendhunter.com/trends/everyday-luxuries-collection) to CHANEL No. 5. Unfortunately, it's just a concept from The Onion, but the idea is so good, it may inspire someone's creativity. **Implications** - The faux perfume comes in a yellow plastic container which almost looks as if its contents contain dishwashing fluid. Mind you, the cap does add a little sparkle and shine to the whole hoax. The Onion is clearly mocking the [ultra luxury (and expensive) brand](https://www.trendhunter.com/trends/alt-fragrances) that is Chanel -- a great way to go viral in a market that has taken to resenting high-cost brands since the recession hit. Whether you're a Chanel fan or not, this is definitely a worthwhile parody to take a look at. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Low-cost Luxury:** The concept of creating low-cost alternatives to luxury products can disrupt high-end industries and increase accessibility. - **Satirical Marketing:** Using satire in marketing can effectively go viral and garner attention from consumers who are disillusioned with high-cost brands. - **Affordable Accessibility:** Offering affordable versions of luxury goods can increase accessibility and market share in previously untapped markets. ### Where This Applies - **Luxury Fashion:** Creating low-cost alternatives to high-end fashion can disrupt the industry and make luxury accessible to wider markets. - **Fragrance:** Offering affordable alternatives to high-priced perfumes can open up new markets and increase demand for fragrance products. - **Marketing and Advertising:** Using satirical marketing techniques can be a disruptive innovation opportunity to reach consumers who are skeptical of traditional advertising methods. ## Related on Trend Hunter - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Ultra-Elegant Luxury Fragrance Collections](https://www.trendhunter.com/trends/coco-mademoiselle.md) - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md) - [Luxury Fragrance Expansions](https://www.trendhunter.com/trends/eau-splendide.md) - [Luxury-Inspired Dupe Fragrances](https://www.trendhunter.com/trends/alt-fragrances.md) - [Croissant-Scented Perfumes](https://www.trendhunter.com/trends/eau-de-croissant.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md)