# Massive Purse Exhibits Chanel 2.55 Opens in NYC By Going Like Sixty | Published 2008-11-06 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-255-purse-exhibit-opens-in-nyc References: [nytimes](http://www.nytimes.com/slideshow/2008/10/20/arts/20081021_ZAHA_SLIDESHOW_3.html) & [observer](http://www.observer.com/2008/o2/chanel-mobile-art-exhibit-inspired-handbags-opens-today) [Chanel](https://www.trendhunter.com/trends/factory-5) 2.55 purse launched an exhibit that is circling the globe to celebrate this icon of excess. Zaha Hadid is a world renown architect and she accepted the challenge to make a building that was permanent, yet portable! She designed a 7,500 square foot art center to pay tribute to a purse. The curvy, fluid surface is a stark contrast to the natural surroundings of Central Park in New York where the exhibit will be on display until moving to London. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 52% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Experiential Exhibits:** There is an opportunity for businesses to create immersive exhibits that offer a unique and memorable experience for consumers. - **Fashion Architecture:** The convergence of fashion and architecture presents innovative opportunities for designers to create visually striking and functional structures. - **Portable Installations:** There is a growing demand for portable installations that can be easily transported and set up in various locations, allowing for flexibility and accessibility. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore collaborations with architects to create cutting-edge structures that showcase their products in unique ways. - **Art and Exhibition:** The art and exhibition industry can embrace experiential exhibits to engage and captivate audiences, blurring the boundaries between art, architecture, and fashion. - **Event Planning:** Event planners can offer portable installations as a unique and customizable option for clients, catering to the growing demand for flexible event spaces. ## Related on Trend Hunter - [Iconic Designer Exhibitions](https://www.trendhunter.com/trends/200-trunks-200-visionaries-the-exhibition.md) - [Architectural Luxury Handbags](https://www.trendhunter.com/trends/louis-vuitton-x-frank-gehry.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Luxury Exhibition Concepts](https://www.trendhunter.com/trends/the-louis.md) - [Cultural Exhibition Spaces](https://www.trendhunter.com/trends/espace-gabrielle-chanel-1.md) - [Architecturally Reimagined Luggage Lines](https://www.trendhunter.com/trends/louis-vuitton-trunk1.md) - [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md)