# Handbag Anniversary-Celebrating Campaigns Chanel Marks the Anniversary of the Chanel 25 Handbag By Kalin Ned | Published 2026-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chanel-25-handbag References: [schonmagazine](https://schonmagazine.com/chanel-25-the-handbag-campaign-with-margot-robbie-kylie-minogue/)  Chanel has launched a campaign film for its 'Chanel 25' handbag. The film, which was directed by French filmmaker Michel Gondry as a contemporary reinterpretation of Kylie Minogue’s 2002 music video for ‘Come Into My World,’ stars Margot Robbie. In the advertisement, Robbie encounters multiple versions of herself on a Parisian street, each carrying a different iteration of the bag. Even Kylie Minogue herself makes a cameo appearance in the film. The Chanel 25 handbag, first introduced in 2025, draws on the house’s iconic numerology and reimagines classic Chanel codes — from the quilted leather and the leather-interlaced chain to the double C logo. The design features two signature pockets and a supple, hobo-inspired silhouette. Chanel makes this bag available in four sizes, with the campaign focusing on the Mini version. Image Credit: Chanel ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 83% | Activity: 89% | Freshness: 73% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Elegant Everyday Bag Designs](https://www.trendhunter.com/trends/fendi-way.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Fashion House Monogram-Celebrating Campaigns](https://www.trendhunter.com/trends/fashion-house-monogram.md) - [Iconic Early-2000s Bag Designs](https://www.trendhunter.com/trends/spy-bag.md) - [Textured Handbag Collections](https://www.trendhunter.com/trends/lady-dior-spring-2026.md) - [Parisian-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/chanel-fall-2025.md) - [Adventurious Luxury Furniture Campaigns](https://www.trendhunter.com/trends/2025-travel-campaign.md) - [Parisian-Inspired Holiday Campaigns](https://www.trendhunter.com/trends/le-voyage-des-lumires.md)