# RTD Spritiz Collections CHANDON Launched Its New Low-ABV CHANDON Spritz Collection Flavor By Adam Harrie | Published 2026-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chandon-spritz-collection References: [chandon](https://www.chandon.com/en-us/chandon-spritz-collection.html)  [CHANDON](https://www.trendhunter.com/trends/spritz-collection) expanded its ready-to-serve lineup with the launch of the 'CHANDON [Spritz Collection](https://www.trendhunter.com/trends/the-italian-spritz-collection),' introducing CHANDON Spritz Lemon and CHANDON Spritz Berries at 6% ABV, the brand's lowest-alcohol offerings to date, alongside the existing CHANDON Spritz Orange. The new flavors use Muscat grapes and a hybrid fermentation process that caps alcohol content at 6% without dealcoholization, unlike the tank-fermented Orange variety at 11.5% ABV. The collection launched on March 30, 2026, for $21.99 per 750 ml bottle, giving consumers a complete trio to stock ahead of National Spritz Day on August 1 and other summer entertaining occasions. As [ready-to-serve cocktails](https://www.trendhunter.com/trends/bubly-wine-refresher) reshape at-home entertaining, CHANDON shows how a heritage sparkling wine house can extend its winemaking expertise into a lower-ABV, convenience-driven format while preserving the complexity and premium positioning associated with its established portfolio. Image Credit: CHANDON ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 83% | Activity: 73% | Freshness: 84% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-abv Premiumization:** Heritage alcohol brands are finding white space in refined, lower-strength formats that preserve taste complexity while aligning with moderation-minded consumption. - **Ready-to-serve Entertaining:** Pre-mixed sparkling cocktails are reshaping home-hosting occasions by combining convenience, consistency, and premium cues in a single bottle. - **Flavor-led Spritz Expansion:** Seasonal fruit profiles and curated collections create new differentiation in the spritz category as consumers seek variety without sacrificing sophistication. ### Sectors Adopting This - **Alcoholic Beverages:** Winemakers and spirits producers can leverage fermentation expertise to develop lower-ABV products that compete beyond traditional wine and cocktail occasions. - **Hospitality and Entertaining:** At-home socializing continues to blur with bar-style experiences, creating demand for premium products that simplify hosting while elevating presentation. - **Retail and Grocery:** Shelf-ready cocktail collections offer retailers an opportunity to merchandise seasonal drinking occasions through convenient, premium-priced formats. ## Related on Trend Hunter - [Refreshing Ready-to-Drink Spritzes](https://www.trendhunter.com/trends/spritz-del-conte-hugo-spritz.md) - [Functional Sparkling Beverage Expansions](https://www.trendhunter.com/trends/chill-spritz.md) - [Sparkling Social Gin Spritzes](https://www.trendhunter.com/trends/gordons-spritz.md) - [Mediterranean Aperitivo-Inspired Beverages](https://www.trendhunter.com/trends/saint-spritz1.md) - [Alcohol-Free Spritz Refreshments](https://www.trendhunter.com/trends/bottlegreen-spritz.md) - [Ready-To-Serve Wine Spritz Collection](https://www.trendhunter.com/trends/spritz-collection.md) - [Canned Tequila Spritz Variants](https://www.trendhunter.com/trends/el-jimador-tequila-spritz.md) - [Low-Alcohol Cider Shandies](https://www.trendhunter.com/trends/cider-shandy.md) - [Ready-to-Drink Spritz Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-spritz.md)