# Luxurious Sparkling Aperitifs Chandon Garden Spritz Balances Bubbles, Bitters and Botanicals By Laura McQuarrie | Published 2021-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chandon-garden-spritz References: [wineindustryadvisor](https://wineindustryadvisor.com/2021/05/03/chandon-debuts-the-first-sip-of-summer) & [chandon](https://www.chandon.com/en-US/garden-spritz/1090694.html) Sparkling winemaker [Chandon](https://www.trendhunter.com/trends/chandon-spritz-collection) is venturing into new territory with the creation of Chandon Garden Spritz, a [ready-to-drink sparkling aperitif](https://www.trendhunter.com/trends/vermouth-spritz) that's free from artificial flavors and colors. The product is made with house-made Garden liqueur from Chandon's winemaking team in Argentina and it shares the fresh taste of hand-picked Valencia oranges, herbs and spices. After popping the cork, people will find that the balanced bubbly texture and [bitter botanicals](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo) of the beverage are perfect for serving over ice—Chandon recommends serving the luxurious aperitif with fresh orange and a sprig of rosemary. In terms of taste, Garden Spritz was created to satisfy a desire for the moreish bitter flavors of yerba maté and Fernet, and it's blended with premium Chardonnay, Pinot Noir and Semillon grapes. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 25% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Luxurious Rtds:** Chandon's Garden Spritz presents an opportunity for other winemakers to venture into the convenient Ready-to-Drink beverage market with a focus on luxury and natural flavors. - **Bitter Botanical Blends:** As consumers develop a growing interest in bitter flavors, there is an opportunity for botanical blends that incorporate healthy ingredients such as yerba mate and feature unique yet balanced flavor profiles. - **Wine-based Cocktails:** Chandon Garden Spritz provides new inspiration for mixologists and winemakers to create more wine-based cocktails that incorporate fresh, natural ingredients and a balance of sweet and bitter flavors. ### Where This Applies - **Ready-to-drink Beverages:** The rise of natural, high-quality, and conveniently packaged RTDs like Chandon Garden Spritz is disrupting the conventional alcoholic beverage industry and creating new opportunities for innovation in packaging, flavors, and marketing. - **Wine Production:** Winemakers like Chandon are exploring new territory in wine production by creating and marketing innovative and unique wine blends for both traditional and new drinking occasions. - **Cocktail Industry:** With the growing interest in mixology and creative cocktails, Chandon Garden Spritz and similar wine-based cocktails are shaking up the cocktail industry and inspiring new flavors, techniques, and marketing strategies. ## Related on Trend Hunter - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Herbaceous Summery Spritzes](https://www.trendhunter.com/trends/bella-apertini.md) - [Refreshing Ready-to-Pour Spritzes](https://www.trendhunter.com/trends/spritz-del-conte.md) - [Sparkling Daytime Spritzes](https://www.trendhunter.com/trends/cointreau-citrus-spritz.md) - [Fruit-Forward Sparkling Aperitifs](https://www.trendhunter.com/trends/rose-city-fizz.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md) - [Ready-to-Serve Spritz Cocktails](https://www.trendhunter.com/trends/black-lines-hugo-spritz.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Ready-to-Pour Sparkling Cocktails](https://www.trendhunter.com/trends/via-carota-craft-cocktails.md)