# "Real Women" Portraiture The Chance Portrait Series Captures Beautiful Women of All Shapes By Vittoria Natarelli | Published 2010-08-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chance-portrait-series References: [chanceco](http://www.chanceco.com/) Chance is a creation of former Kate Spade creative director Julia Leach. This line comes from her heart and soul, which explains why she had some friends come and try on the line. The result of this idea is an [inspiring and beautiful set of images](https://www.trendhunter.com/trends/we-belong-to-something-beautiful) of [real women in great clothes](https://www.trendhunter.com/trends/on-your-own-time). All of these women are photogenic and have [great spirit](https://www.trendhunter.com/trends/revive-your-courage), which represents Chance well. The Chance Portrait Series is revolutionary, even if it is simple. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 97% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Diversity-inclusive Advertising:** Opportunity for brands to showcase diverse body types in their advertising campaigns to empower and appeal to a wider audience. - **Personalized Fashion Experience:** Opportunity for e-commerce platforms to offer personalized fashion experience for customers by showcasing the real shapes and sizes of women in their clothing. - **Authentic Branding:** Opportunity for brands to establish authenticity by showcasing real women in their marketing campaigns. ### Where This Applies - **Fashion Retail:** Retail brands opportunity to cater a more diverse audience by showcasing real women of different body types and sizes. - **Photography:** Opportunity in the photography industry to showcase the true beauty of real women and embrace inclusivity in their work. - **E-commerce:** Opportunity for E-Commerce websites to enhance customer confidence and satisfaction by showcasing different body types/sizes in their product images. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Luxury Fragrance Expansions](https://www.trendhunter.com/trends/eau-splendide.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Expressive Charm Jewelry](https://www.trendhunter.com/trends/styled-by-katseye.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)