# Private Label Sports Apparel The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces By Michael Hemsworth | Published 2025-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/champs-sports-gear References: [storebrands](https://storebrands.com/champs-sports-expands-private-label-apparel-line) & [champssports](https://www.champssports.com/)  The new Champs Sports Gear spring/summer collection has been unveiled in partnership with [NFL](https://www.trendhunter.com/trends/off-season) player Brock Bowers as a private label range of styles perfect for supporting active lifestyles. The collection consists of more than 100 pieces for consumers to choose from including such options as the City Wind Shorts, City Wind Jacket, Movement Cargo Joggers, Reign T-Shirt and more. The various garments prioritize lightweight, breathable styles that will work well for consumers seeking out some new athleisure pieces to add into their wardrobe. The new Champs Sports Gear spring/summer collection is also designed with the brand's sneakers in mind to keep athletes covered in all aspects of their gear. The collection is being promoted with the help of Bowers, which is expected to greatly bolster interest amongst fans of the Las Vegas Raiders and the NFL more broadly. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 54% | Freshness: 36% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Athlete-endorsed Fashion Lines:** Athlete partnerships are leveraging fan loyalty to introduce private label sportswear, creating opportunities for brands to merge athleticism with fashion trends. - **Integrated Athleisure Collections:** Comprehensive sportswear lines that align apparel with footwear offer consumers seamless style options, enhancing uniformity in their athletic wardrobes. - **Breathable Performance Fabrics:** The focus on lightweight, breathable materials in activewear presents innovation opportunities for textile advancements improving comfort and performance. ### Industries Being Reshaped - **Sports and Athleisure Apparel:** This industry is experiencing growth through the introduction of private label collections, effectively blending athletic functionality with casual style. - **Celebrity and Influencer Marketing:** Celebrity athletes endorsing private label brands highlight new avenues for marketing strategies that capitalize on sports fandom and consumer influence. - **Textile and Fabric Manufacturing:** The demand for high-performance, breathable materials in sportswear catalyzes innovation within the textile manufacturing sector to develop superior fabrics. ## Related on Trend Hunter - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md) - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Experiential Retail Sports Concepts](https://www.trendhunter.com/trends/champs-sports-homefield.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md) - [Premium Athleticwear Collabs](https://www.trendhunter.com/trends/reigning-champ-and-golden-bear.md) - [Collaborative Football-Inspired Apparel](https://www.trendhunter.com/trends/off-season.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md)