# 3D-Printable Beer Tools Heineken's #ChampionTheMatch Campaign Shares 3D Printable Designs By Rahul Kalvapalle | Published 2015-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/championthematch References: [thingiverse](http://www.thingiverse.com/thing:784530) & [thingiverse](http://www.thingiverse.com/Heineken/about) #ChampionTheMatch is a new campaign initiated by [Heineken](https://www.trendhunter.com/trends/laundromatch), official sponsor of the [UEFA Champions League soccer tournament](https://www.trendhunter.com/trends/own-the-moment),which uses the latest technology to maximize soccer fans' enjoyment while watching big games. The latest iteration of this campaign comprises the introduction of a 3D Printable Match Pack, with fans given access to an open source file platform containing 3D-printable files that can be fed into a 3D printer to create 3D-printed drinking tools. The pack consists of a bottle opener, beer bucket and coaster, key components to any big European football night. Heineken's incredibly creative TV spots and [experiential marketing campaigns](https://www.trendhunter.com/trends/henkel-house) have already ensured that the brand's name is inexplicably linked with the world's most respected club soccer tournament. The #ChampionTheMatch 3D Printable Match Pack initiative shows that Europe's biggest brewer seemingly never tires of leveraging the most modern technology to enhance consumers' brand experience and attachment. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 44% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **3D Printing for Fan Engagement:** Brands can leverage 3D printing technology to create interactive and customizable experiences for fans, promoting brand loyalty. - **Open Source Innovation in Marketing:** Creating open source files for products can allow for widespread access to personalized versions of a product, increasing its appeal to a larger audience - **Multi-purpose Product Design:** Designing products that serve multiple purposes can increase their value and appeal to consumers while also reducing production costs. ### Where This Applies - **Alcohol Manufacturing:** Alcohol brands can use technology to create engaging experiences that promote brand loyalty and build a larger, more dedicated fan base. - **3D Printing:** 3D printing can be utilized in marketing campaigns and product design to create customizable and interactive experiences for consumers. - **Sports Merchandising:** Creating multi-purpose products for fans can increase brand appeal and offer unique merchandise opportunities in the sports industry. ## Related on Trend Hunter - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Friendly Fandom Campaigns](https://www.trendhunter.com/trends/fans-have-more-friends.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Beer-Proof Ponchos](https://www.trendhunter.com/trends/pint-cho.md) - [Beer Insurance Policies](https://www.trendhunter.com/trends/heinecare.md) - [Complimentary Glassware Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti.md)