# Championship Golf Bourbons Elijah Craig Bottles a 108-Proof PGA Bourbon By Amy Duong | Written with AI assistance | Published 2026-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/championship-golf-bourbons References: [drinkhacker](https://www.drinkhacker.com/2026/10/31/review-elijah-craig-small-batch-pga-championship-edition-updated-2026)  Elijah Craig is extending its [golf-linked bourbon line](https://www.trendhunter.com/trends/whisky-cocktails) with the 2026 PGA Championship Edition, a second release for people who want a pour during a round or tournament broadcast. The new Small Batch bottle rises to 108 proof, giving it a firmer profile than the brand's earlier PGA version. The whiskey comes from [Heaven Hill Distillery's](https://www.trendhunter.com/trends/heaven-hill) N and S rickhouses, a barrel choice that references the championship's 108th playing and a return to Aronimink in Newtown Square, Pennsylvania. The whiskey opens with cocoa, followed by cinnamon and vanilla, so the golf tie-in carries a distinct flavor profile instead of reading like a souvenir bottle. At $38, Elijah Craig turns an event bottle into an accessible buy instead of a shelf piece. The [108-proof spec](https://www.trendhunter.com/trends/highproof-bourbon) and tournament-linked barrel story widen the audience to golfers, watch-party hosts, and collectors who want a themed bourbon that still feels practical to open. Image Credit: Elijah Craig ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 92% | Activity: 58% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Tournament-tied Spirits:** Limited spirits linked to major sporting events create collectible yet consumable products that merge fandom, gifting, and premium drinking occasions. - **Proof-driven Storytelling:** Higher-proof releases with narrative ties to event milestones give beverage brands a way to differentiate flavor, heritage, and occasion-based value. - **Accessible Collector Bottles:** Affordable special editions broaden the collector market by making limited releases practical for casual buyers rather than only high-end enthusiasts. ### Industries Being Reshaped - **Alcoholic Beverages:** Distillers are finding new growth in sports-affiliated releases that combine brand heritage with event-based consumer excitement. - **Sports Marketing:** Championship partnerships can extend beyond apparel and memorabilia into premium food and beverage products that deepen fan engagement. - **Retail Gifting:** Occasion-specific bottles create seasonal gifting opportunities for hosts, fans, and collectors seeking products with both utility and story value. ## Related on Trend Hunter - [Limited Edition Whisky Releases](https://www.trendhunter.com/trends/malbon-whisky.md) - [Rich Bourbon-Branded Colognes](https://www.trendhunter.com/trends/elijah-craig-char-no-3.md) - [Golf Tournament-Commemorating Whiskies](https://www.trendhunter.com/trends/champions-editions.md) - [Small-Batch Barrel Bourbons](https://www.trendhunter.com/trends/bookers-phantom-pipes.md) - [Higher-Proof 15-Year Bourbon Expressions](https://www.trendhunter.com/trends/elijah-craig.md) - [Limited Edition Golf Whiskies](https://www.trendhunter.com/trends/loch-Lomond-2.md) - [Golf-Themed Bourbon Spirits](https://www.trendhunter.com/trends/penelope-bourbon-architects-of-golf.md) - [Reformulated Bourbon Bottles](https://www.trendhunter.com/trends/next-act.md) - [Athlete-Curated Bourbon Series](https://www.trendhunter.com/trends/eli-manning.md)