# Identity Verification Initiatives Trulioo Launched the 'Champions of Trust' Security Initiative By Colin Smith | Published 2022-03-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/champions-of-trust References: [wearebctech](https://wearebctech.com/digital-identity-verification-leader-trulioo-launches-initiative-to-support-industry-professionals-in-tackling-global-regulatory-compliance-pressures/) & [trulioo](https://www.trulioo.com/blog/champions-of-trust)  'Trulioo,' the leading [digital identity verification](https://www.trendhunter.com/trends/iris-id) company, has launched a new initiative titled 'Champions of Trust.' With this initiative, the company is offering services and resources targeted toward the digital security and [online safety](https://www.trendhunter.com/trends/seniorshieldai) sectors. Trulioo's new Champions of Trust website is designed to support industries and professionals in the digital-first world. According to Steve Munford, the CEO of Trulioo, "becoming more identity-led is going to be a defining feature of successful businesses in the coming years." One of the largest reasons why Trulioo believes the Champions of Trust initiative is of critical importance is the fact that digital identity is not only about security and safety, but also about efficient business growth and direction. Trulioo released a variety of statistics on its Champions of Trust website that cite the increasing importance of digital security across multiple businesses and sectors. For example, the vast majority of businesses believe that digital security is crucial for user experiences as well as competitive differentiation. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Digital Identity as Growth Strategy:** Emphasizing digital identities can streamline businesses by improving customer experiences, fostering trust, and offering competitive differentiation. - **Expansion of Identity Verification Services:** Businesses can use the implementation of advanced identity verification solutions to enhance customer onboarding, reduce fraud, and comply with regulatory requirements. - **Cultural Shift to Digital-first World:** As digital platforms become increasingly prevalent, businesses need to prioritize digital security, user experiences, and efficient online solutions. ### Industries Being Reshaped - **Cybersecurity:** With the growing need for digital trust, the cybersecurity industry must constantly evolve to provide up-to-date protection and authentication solutions. - **E-commerce:** By adopting effective identity verification services, the e-commerce industry can minimize fraud, enhance digital trust, and streamline the customer experience. - **Regtech:** Identity verification initiatives have the potential to drive growth in the regulatory technology sector by helping organizations meet legal and compliance requirements. ## Related on Trend Hunter - [Digital Authentication Systems](https://www.trendhunter.com/trends/digital-authentication-system.md) - [Account-Managing Finance Features](https://www.trendhunter.com/trends/entrust.md) - [Digital Trust Exchange Platforms](https://www.trendhunter.com/trends/digital-trust-exchange.md) - [Identity Verification Platforms](https://www.trendhunter.com/trends/pruvly-ai.md) - [Digitized Age Verification Services](https://www.trendhunter.com/trends/age-verification-service.md) - [AI-Powered ID Verification Tools](https://www.trendhunter.com/trends/idpal.md) - [Simplified Verification Features](https://www.trendhunter.com/trends/plaid-1.md) - [Advanced Identity Screening Tools](https://www.trendhunter.com/trends/neuroid.md) - [Canadian ID Verification Services](https://www.trendhunter.com/trends/interac.md)