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# Violet Logo-Tape Pants
These New Champion Track Pants Boast a Boldly Retro Look

By Riley von Niessen | Published 2018-04-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/champion-track-pants
References: [hypebae](https://hypebae.com/2018/4/champion-logo-tape-track-pants-purple) & [urbanoutfitters](https://www.urbanoutfitters.com/en-gb/shop/champion-purple-taped-track-pant?category=new-in-womens-clothing&color=050)

After launching a selection of apparel with model and DJ Harley Viera-Newton, Champion is back with a new design that's perfect for the spring: a pair of Champion track pants that are accented with bold logo-tape that is featured all along the sides of the legs.

The pants are able to instantly add a [bold retro aesthetic](https://www.trendhunter.com/trends/marty-supreme) to any look, with the material being a [deep hue of violet](https://www.trendhunter.com/trends/ultra-violet-collection), and the fitted silhouette instantly taking an outfit back to the 90s. With elastics at the waist of the pants, as well as on the ankles, they are able to fit closer to the body, offering a more flattering slim shape.

The Champion track pants are currently available at [Urban Outfitters](https://www.trendhunter.com/trends/futurewise).

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 28% | Activity: 34% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Retro Logo-tape Aesthetic:** This trend focuses on incorporating bold logo-tape accents to add a retro look to clothing and accessories.
- **Fitted Silhouette:** This trend centers around clothing items with a slim, figure-flattering shape for a more sleek and modern aesthetic.
- **90s Fashion Revival:** This trend involves bringing back fashion elements from the 1990s, such as track pants, to create a nostalgic and trendy style.

### Sectors Adopting This

- **Apparel and Fashion:** This industry can explore opportunities to incorporate retro logo-tape accents and fitted silhouettes in their designs for a modern yet nostalgic appeal.
- **Retail:** This industry can capitalize on the 90s fashion revival by stocking and promoting clothing items that embody the nostalgia of the era, like Champion track pants with retro logo-tape accents.
- **E-commerce:** This industry can leverage the retro logo-tape aesthetic and 90s fashion revival trends to curate and sell clothing items online, appealing to consumers seeking a unique and trendy style.

## Related on Trend Hunter

- [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md)
- [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md)
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- [Revived Counterculture Trackwear](https://www.trendhunter.com/trends/needles-fw5-track-suit.md)
- [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md)
- [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md)
- [Private Label Sports Apparel](https://www.trendhunter.com/trends/champs-sports-gear.md)
- [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md)
