# Cheekily Branded Room Sprays Boston Pizza Targets Hockey Fans with the Champion Room Spray By Kalin Ned | Published 2025-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/champion-room-spray References: [newswire](https://www.newswire.ca/news-releases/boston-pizza-unveils-champion-room-spray-encouraging-hockey-fans-to-manifest-the-win-860021599.html) & [ifweplanitwewillwin](http://www.ifweplanitwewillwin.ca)  [Boston Pizza](https://www.trendhunter.com/trends/custom-rage-room) has launched an unconventional marketing campaign aimed at hockey fans with the introduction of [Champion Room Spray](https://www.trendhunter.com/trends/champions-clubhouse). This novelty product is designed to evoke the atmosphere of a victorious hockey locker room. The campaign leans into [hockey superstitions](https://www.trendhunter.com/trends/eyesleafsface) while reinforcing the chain’s identity as a go-to destination for playoff viewing. The Champion Room Spray's unique fragrance combines elements like champagne, beer, worn hockey equipment, and game-used pucks. The sensory experience is intended to inspire optimism among Canadian fans who have endured a 32-year Stanley Cup drought. Positioned as a playful yet determined effort to 'manifest' a championship win, the limited-edition product is available at select Boston Pizza locations in key hockey markets, including Toronto, Winnipeg, Edmonton, and Kanata. Image Credit: Boston Pizza ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 63% | Freshness: 39% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sports-scented Product Marketing:** Utilizing scent marketing to evoke memories of sports victories presents new opportunities for brands to engage with fans beyond traditional merchandise. - **Nostalgia-driven Fan Engagement:** Creating products that tap into sports history and folklore can forge deeper connections with fanbases seeking to relive iconic moments. - **Superstition-themed Merchandise:** Leveraging cultural superstitions in product offerings can create buzz and build a unique brand identity among sports communities. ### Sectors Adopting This - **Sports Merchandise:** Innovative scented products offer a fresh avenue for sports merchandise to transcend standard memorabilia and enhance fan experiences. - **Food & Beverage Hospitality:** Restaurants and bars catering to sports fans can benefit from themed ambient enhancements to boost in-venue experiences during major events. - **Fragrance and Scent Marketing:** Novel product offerings that intersect lifestyle and sports provide fragrance brands an untapped segment to explore. ## Related on Trend Hunter - [Cheeky Custom Rage Rooms](https://www.trendhunter.com/trends/custom-rage-room.md) - [Free Pizza Promotions](https://www.trendhunter.com/trends/edmonton-hockey-team.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Hockey-Inspired Pizza Promotions](https://www.trendhunter.com/trends/hockey-box.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Canadian Fan-Based Campaigns](https://www.trendhunter.com/trends/performance-enhancing-canadians.md) - [Pepperoni-Inspired Perfumes](https://www.trendhunter.com/trends/eau-de-passion.md) - [Patio Behavior Badges](https://www.trendhunter.com/trends/patio-behavior-badges.md) - [Hair Salon-Powered Sports Campaigns](https://www.trendhunter.com/trends/great-clips1.md)