# Outdoor-Friendly Face Masks Champion Offers Elevated Masks with Moisture-Wicking Technology By Grace Mahas | Published 2021-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/champion-masks References: [champion](https://www.champion.com/?gs) Some health experts are now recommending that the public double-layer their masks–since wearing two masks offers a better shield against airborne virus particles–and [Champion](https://www.trendhunter.com/trends/champion-eyewear-collection) is now offering deep discounts on many of its premium outdoor-friendly masks. The Champion masks, priced between $5 to $6 USD, will ensure consumers have more on hand to curb the spread of the virus. These lightweight, non-medical-grade masks boast [moisture-wicking technology](https://www.trendhunter.com/trends/cordura-fabric) that is optimal for outdoor sports. Plus, these masks lay flat against the face for a secure fit and are soft against the skin. Consumers can purchase the Champion masks, as well as other [outdoor accessories](https://www.trendhunter.com/trends/melin) like the Reversible Beanie and Beanie with Cuff, online and in select stores. Image Credit: Chamption ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 47% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Double-masking:** Identified trend in health to stay safe from airborne viruses by wearing two masks. - **Moisture-wicking Technology:** Trend of using moisture-wicking materials in face masks to improve breathability and comfort. - **Outdoor-friendly Accessories:** Growing trend of focusing on accessories like outdoor-friendly face masks to cater to the changing lifestyles due to the pandemic. ### Industries Being Reshaped - **Apparel and Fashion:** Opportunity for apparel companies to leverage moisture-wicking and breathable technology that can make face masks more comfortable and safe. - **Sporting Goods:** Opportunity for sporting goods companies to focus on outdoor-friendly accessories, including face masks, that cater to the growing demand for outdoor activities due to the pandemic. - **Healthcare:** Opportunity for healthcare providers to educate people about the importance of double-masking and promote the use of moisture-wicking materials in face masks to improve safety and comfort. ## Related on Trend Hunter - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Comforting Weighted Hoodies](https://www.trendhunter.com/trends/champion-weighted-hoodie.md) - [Voice-Amplifying Facemasks](https://www.trendhunter.com/trends/zephyr-pro.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md)