# Film-Inspired Athletic Editorials These Champion Clothing Photos Imagines Harley Quinn as Its Muse By Riley von Niessen | Published 2016-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/champion-clothing References: [highsnobiety](http://www.highsnobiety.com/2016/06/27/champion-beams-lorenzo-sampaolesi/) & [champion](http://www.champion.com/) The [Champion clothing collaboration](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ) with the multifaceted fashion brand [BEAMS](https://www.trendhunter.com/trends/beams-and-playstation) has resulted in a number of different editorial efforts to portray the athletic looks from the line. Recently, UK brand The Daily Street showed the Champion clothing in a monochrome photo series that made use of industrial props. Italian photographer Lorenzo Sampaolesi angles the clothing differently, using a model dressed with a stark semblance to Harley Quinn of 'Suicide Squad.' In doing so, Lorenzo Sampaolesi immediately draws attention to the simplistic clothing, using a series of [colorful lighting](https://www.trendhunter.com/trends/songs-of-siren) and the eerie character to show off the apparel. As the sportswear is more widely marketed to a male demographic, using only a female model for the shoot gives the clothing more diversity in the eyes of consumers and is likely to lead to more women purchasing the Champion and BEAMS line. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 82% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Athletic Fashion Photoshoots:** Brands can explore unique and creative ways to showcase their clothing, like using film and pop culture references as inspiration in photoshoots. - **Gender-inclusive Marketing:** By featuring both male and female models in their marketing campaigns, brands can attract a wider audience and promote gender inclusivity in the fashion industry. - **Industrial Themed Fashion:** Incorporating industrial props and backgrounds in fashion photography can give clothing a unique edge and create a visually striking aesthetic. ### Who This Affects Most - **Fashion:** Fashion brands can use unique and creative photography styles to showcase their clothing and appeal to a wider audience. - **Film and Entertainment:** Fashion brands can draw inspiration from popular films and characters to create unique and eye-catching marketing campaigns. - **Photography:** Photographers can experiment with different styles and themes to create visually striking fashion editorials that showcase the clothing in a unique way. ## Related on Trend Hunter - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Street Vendor-Inspired Streetwear](https://www.trendhunter.com/trends/the-fruit-stand.md) - [Diverse Community Creator Programs](https://www.trendhunter.com/trends/champion-creators-program.md) - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md)