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# AI-Brewed Beers
Champion Brewing Used Machine Learning to Create the 'ML IPA'

By Laura McQuarrie | Published 2018-04-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/champion-brewing
References: [brewbound](https://www.brewbound.com/news/champion-brewing-uses-date-science-brew-machine-learning-ipa) & [championbrewingcompany](http://championbrewingcompany.com/)

In collaboration with Metis Machine, Champion Brewing created the 'ML IPA'—a beer brewed using both data science and machine learning.

ML IPA is set to make its debut at the Tom Tom Founders’ Festival block parties on April 13th to 16th. As such, the beer was developed based on "the parameters on which IPAs are judged at the Great American Beer Festival," as well as traits from the top 10 best-selling national IPA products. The finished beer boasts 6% ABV, 60 IBU (the International Bitterness Units scale) and six SRM (Standard Reference Method for color.)

As Tyler Hutcherson, a data science engineer at Metis Machine, describes: "Our goal was to demonstrate that [artificial intelligence](https://www.trendhunter.com/trends/bottle-raiders), while perceived to be quite daunting, can lend itself to many practical domains, including [craft brewing](https://www.trendhunter.com/trends/aigin)."

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 18% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **AI-brewed Beers:** Using AI and machine learning to enhance the brewing process and create new beer flavors
- **Data-driven Brewing:** Leveraging data science to create beers based on consumer preferences and industry standards
- **Smart Brewery:** Implementing smart technology to automate and optimize the brewing process

### Sectors Adopting This

- **Craft Brewing:** Craft breweries can incorporate AI and data science to innovate and differentiate their products
- **Beverage Industry:** The beverage industry can utilize AI and machine learning to create new and unique products
- **Technology Industry:** The technology industry can develop and market smart brewing solutions to help breweries optimize their operations

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