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# Retro Co-Branded Jackets
Stussy's Line of Champion Apparel Remembers the 90s

By Riley von Niessen | Published 2016-09-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/champion-apparel
References: [hypebeast](http://hypebeast.com/2016/9/stussy-champion-fw16) & [shop.stussy.jp](https://shop.stussy.jp/)

Following up a collection it did with Lee denim for the 2016 Fall/Winter season, one of Japan's most celebrated streetwear labels worked to create a fresh line of Champion apparel.

Like many of its other releases, the pieces draw from a clear [90s influence](https://www.trendhunter.com/trends/subware) -- something that's especially evident in its Champion apparel line with the inclusion of nylon sports jackets. Playing on high school culture, the pieces are infused with the [Stussy](https://www.trendhunter.com/trends/levis-x-stussy) brand name like a football team.

Each of these designs is available in either navy, black or red and all are marked by black or white branding. Also featured in the collection are a number of hoodies and crew neck sweaters -- which diversify the color palette a little more.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 41% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **90s Fashion Nostalgia:** Opportunity for brands to capitalize on nostalgia for the fashion of the 90s to create retro-themed lines of products.
- **Co-branded Apparel:** Opportunity for collaborations between brands to create unique apparel lines that combine the aesthetics of both brands.
- **Sports-inspired Streetwear:** Opportunity for brands to fuse sports-inspired designs with streetwear to create trendy and functional apparel.

### Where This Applies

- **Fashion Industry:** Opportunity for fashion brands to create retro-themed lines of clothing, leveraging 90s nostalgia to attract customers.
- **Sports Apparel Industry:** Opportunity for sports apparel brands to collaborate with streetwear brands to create unique and functional apparel lines for customers who value both aesthetics and performance.
- **Streetwear Industry:** Opportunity for streetwear brands to expand their product offerings to include sports-inspired designs, creating a new niche in the streetwear market.

## Related on Trend Hunter

- [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md)
- [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md)
- [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md)
- [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md)
- [Street Vendor-Inspired Streetwear](https://www.trendhunter.com/trends/the-fruit-stand.md)
- [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md)
- [Private Label Sports Apparel](https://www.trendhunter.com/trends/champs-sports-gear.md)
- [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md)
- [Streetwear Brand Jewelry Lines](https://www.trendhunter.com/trends/stssy-jewelry-line.md)
