# Champagne Bar Pop-Ups Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting By Laura McQuarrie | Published 2015-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/champagne-tasting References: [birminghammail](http://www.birminghammail.co.uk/whats-on/food-drink-news/demetre-national-champagne-week-birmingham-9850235) & [nationalchampagneweek](http://nationalchampagneweek.co.uk/) In celebration of National Champagne Week this year, department store [Selfridges](https://www.trendhunter.com/trends/cognac-bar) is turning over its Balcony space to [Michelin](https://www.trendhunter.com/trends/saratoga-supper-club-2025)-starred chef Anthony Demetre, so that he can host a champagne tasting and dinner event. The pop-up champagne experience will pair drinks with a luxurious four-course meal in the fall. As one of Britain's best chefs, Demetre is responsible for running two of his own restaurants Soho's Arbutus in and [Wild Honey](https://www.trendhunter.com/trends/wild-thingz-share-bag) in Mayfair. Dishes from these iconic London restaurants will make an appearance at the lavish champagne tasting. The experiential 'Balcony Supper Club: One Night with Anthony Demetre' event brings purpose to the retail space in the evening and solidifies Selfridges in the minds of consumers as a retailer of premium products. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 50% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Luxury Dining Experiences:** Opportunity to create unique and immersive dining experiences that combine fine cuisine with high-quality beverages. - **Celebrity Chef Collaborations:** Potential for collaborations between renowned chefs and retailers to create exclusive dining events and promotions. - **Experiential Retail:** Integration of experiential elements, such as pop-up events, to enhance customer engagement and reinforce the brand image. ### Industries Being Reshaped - **Hospitality:** Innovative concepts for restaurants and bars that offer premium dining experiences and collaborate with renowned chefs. - **Retail:** Opportunities for retailers to incorporate experiential elements, such as pop-up events, to drive foot traffic and boost sales. - **Food and Beverage:** Creation of unique dining experiences that bring together high-quality cuisine and beverages, showcasing luxury and exclusivity. ## Related on Trend Hunter - [Champagne Cafe Pop-Ups](https://www.trendhunter.com/trends/breakfast-pop-up.md) - [Champagne-Branded Holiday Popups](https://www.trendhunter.com/trends/the-art-of-gifting.md) - [Festive Champagne Pop-Ups](https://www.trendhunter.com/trends/limited-edition-holiday-boutique.md) - [Highly-Decadent Champagne Bars](https://www.trendhunter.com/trends/mot-chandon2.md) - [Double-Decker Bus Tastings](https://www.trendhunter.com/trends/nyetimber.md) - [Toronto Holiday Pop-Ups](https://www.trendhunter.com/trends/effervescence-lounge.md) - [Premium Alcohol Dining Rooms](https://www.trendhunter.com/trends/dom-prignon-dining-room.md) - [Tennis-Themed Pop-Ups](https://www.trendhunter.com/trends/sweet-serve.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md)