# Champagne Six-Packs Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs By Mary Van Puymbroeck | Published 2017-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/champagne-sixpack References: [cosmopolitan](http://www.cosmopolitan.com/food-cocktails/a9908797/champagne-six-packs-moet/) & [instagram](https://www.instagram.com/moetchandon/) Luxury libation experts [Moet & Chandon](https://www.trendhunter.com/trends/limited-edition-holiday-boutique) released a [mini champagne six-pack](https://www.trendhunter.com/trends/the-summer-6pack) of its classic 'Imperial Brut.' Following the launch of its champagne vending machine, Moet has created a new viral sensation with these six-packs that are just in time for summer. The 'Moet Mini Share Pack' includes six 187-milliliter bottles of champagne, making for nearly 1,000 milliliters in each pack. The champagne six-pack also comes with six gold flute toppers that are perfect for staying classy while sipping outdoors. At $100 a pack, the [mini bottles](https://www.trendhunter.com/trends/mini-cans) are still just as pricey as the full bottle. Consumers will have to be very picky with who they decide to share these special sippers with, but then again, nothing says luxury like a personal bottle of champagne. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Miniature Luxury Beverages:** The creation of mini bottles of luxury beverages such as champagne caters to a growing demand for accessibility and convenience while still embodying luxury. - **Premium Multi-packs:** The release of high-end beverages in multi-packs offers a unique and creative way for brands to engage with customers and offer exclusive, limited edition options. - **Outdoor Drinking Accessories:** The provision of outdoor drinking accessories such as gold flute toppers adds a new dimension to the outdoor drinking experience and presents an opportunity for innovation and personalization. ### Industries Being Reshaped - **Beverage:** The beverage industry stands to benefit from the creation of mini bottles and multi-packs as it provides customers with a chance to sample a variety of products without committing to a full-sized purchase. - **Packaging:** The packaging industry has a chance to innovate the materials used for miniature luxury beverages and multi-packs while still ensuring they are durable, sustainable, and attractive to consumers. - **Luxury Goods:** The luxury goods industry can leverage the increasing demand for accessibility and convenience by creating mini versions of their products or pairing them with unique and innovative accessories to enhance the overall consumer experience. ## Related on Trend Hunter - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Festive Champagne Pop-Ups](https://www.trendhunter.com/trends/limited-edition-holiday-boutique.md) - [Sustainable Flat-Bottled Rosés](https://www.trendhunter.com/trends/galoupet-nomade-rose.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Convenience-Focused Sparkling Water Packaging](https://www.trendhunter.com/trends/bottle-packagings.md) - [Chic Single-Serve Wines](https://www.trendhunter.com/trends/poco-vino.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md)