# Champagne Six Packs This New Moët Imperial Packaging Promotes Convenient Luxury By Jana Pijak | Published 2016-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/champagne-six-pack References: [luxurylaunches](http://luxurylaunches.com/auctions/celebrate-the-awards-season-with-the-new-moet-chandon-champagne-6-pack.php) & [moet](http://www.moet.com) ​These champagne six packs by luxe beverage brand [Moët](https://www.trendhunter.com/trends/galoupet-nomade-rose) promote luxury and convenience. Featuring mini bottles of Moët Imperial, these packs are ideal for birthdays, upcoming Oscar parties or other celebrations that call for a toast. Despite of its lavish associations, Moët rebrands its product offering in an effort to appeal to a younger demographic. Whether purchased by busy urban professionals or consumed during a country cottage trip, these champagne six packs make the ritual of drinking champagne less formal and more accessible. While six packs are a common packaging solution for [craft beer and soda products](https://www.trendhunter.com/trends/range-of-beers), they are also being adapted by premium spirit and sparkling wine manufacturers. This marketing move targets younger audiences while enhancing convenience for consumers who live life on the go. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 61% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Convenient Packaging:** Adaption of six-pack packaging for premium spirits and wines provides convenient, on-the-go options for younger consumers. - **Brand Rejuvenation:** Rebranding packaging for luxury products such as champagne targets younger demographics whilst maintaining the essence of the brand. - **Accessible Luxury:** Six-pack champagne packaging removes formalities associated with the product, providing consumers with an accessible and celebratory drinking experience. ### Industries Being Reshaped - **Alcohol:** The growing trend of convenient packaging is being adapted by premium wine and spirit manufacturers to enhance convenience and target younger audiences. - **Packaging:** Packaging companies have the opportunity to innovate and rejuvenate traditional packaging methods for luxury products through six-pack adaptations. - **Hospitality:** Six-pack champagne packaging presents an opportunity for bars, restaurants and hotels to provide a more accessible and affordable luxury drinking experience to their customers. ## Related on Trend Hunter - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Sustainable Flat-Bottled Rosés](https://www.trendhunter.com/trends/galoupet-nomade-rose.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [Festive Champagne Pop-Ups](https://www.trendhunter.com/trends/limited-edition-holiday-boutique.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Accessible French Sparkling Wines](https://www.trendhunter.com/trends/freixenet-brut-royal-and-ros-royal.md) - [High-Value Cocktail Variety Packs](https://www.trendhunter.com/trends/moth-cocktail-party-pack.md) - [Romantic Alcohol Expressions](https://www.trendhunter.com/trends/rose-imperial.md)