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# Pink-Hued Luxury Wines
Champagne Lanson Launches Le Rosé Création 67 Across the UK

By Kanesa D | Published 2024-06-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/champagne-lanson-1
References: [harpers](https://harpers.co.uk/news/fullstory.php/aid/32857/Lanson_follows_Le_Black_Cr_E9ation_with_launch_of_complimentary_new_ros_E9.html) & [lanson](https://www.lanson.com/index-en.php)

![Pink-Hued Luxury Wines](https://cdn.trendhunterstatic.com/thumbs/536/champagne-lanson-1.jpeg)

[Champagne Lanson's](https://www.trendhunter.com/trends/le-vintage-2012) new Le Rosé Création 67 is the UK market's newest rosé. Following its previous launch, Le Black Création, this new release, named 'elaboration 67,' marks the 67th iteration of Lanson’s [distinguished range of rosé wines](https://www.trendhunter.com/trends/whispering-angel-20th). Notably, this offering was first presented at chef Jan Tanaka's The Ninth restaurant on June 5.

This unique release is distinguished by its composition, which includes 52% Pinot Noir, 34% Chardonnay, and 14% Meunier, sourced exclusively from Grand and Premier Crus. The blend also incorporates reserve vintages and a small proportion of still-red Champagne wine. Le Rosé Création 67 is expected to further cement Lanson’s reputation for producing high-quality Champagne, catering to the increasing demand for refined rosé wines.

Le Rosé Création 67 is available through The First Bubble and [Majestic](https://www.trendhunter.com/trends/majestic-and-club-soda), and it will soon be expanded to other retailers.

Image Credit: Champagne Lanson

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 30% | Activity: 44% | Freshness: 25%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Premium Blended Wines:** Blends of multiple grape varieties and vintage reserves are gaining traction in luxury wine markets.
- **Exclusive Rosé Offerings:** High-end rosé releases are catering to sophisticated palates and growing consumer demand.
- **Restaurant-exclusive Launches:** Launching new luxury wines in fine dining establishments enhances brand prestige and exclusivity.

### Who This Affects Most

- **Luxury Beverages:** The market for high-quality, premium wines is expanding, driven by exclusive, meticulously crafted products.
- **Fine Dining:** Upscale restaurants are pivotal venues for introducing and reinforcing high-end wine brands.
- **Specialty Retail:** Specialty wine retailers are central distribution points for exclusive luxury wines, catering to discerning customers.

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- [Premium Lifestyle Rose Launches](https://www.trendhunter.com/trends/roseblood-destoublon.md)
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