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# Cake-Shaped Ice Buckets
Veuve Clicquot's Champagne Ice Bucket Celebrates a Bicentennial

By Laura McQuarrie | Published 2018-04-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/champagne-ice-bucket
References: [luxurylaunches](http://luxurylaunches.com/gastronomy/veuve-clicquot-celebrates-the-bicentennial-of-their-rose-champagne-with-a-delightful-cake-and-limited-edition-jeroboam.php) & [veuveclicquot](https://www.veuveclicquot.com/en-ca/200th-clicquot-ros%C3%A9-anniversary)

In celebration of the bicentennial of its rosé champagne, Veuve Clicquot launched a special champagne ice bucket and a [limited-edition bottle](https://www.trendhunter.com/trends/rare-champagne).

The Veuve Clicquot Anniversary Cake gets its tiered shape from the stacking of paint bucket containers, which are colored to resemble the iconic hue of the 200-year-old rosé. The special-edition bottle that pairs with the packaging also includes noteworthy details, such as a black anniversary foil around the neck of the bottle that conceals a message.

The original blended rosé champagne was said to have been first created in 1818 by Madame Clicquot with a combination of red wine and Yellow Label champagne. At present, [Millennial pink beverages](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy) are a hit among consumers who are looking to share aesthetically pleasing beverages, and the design of this novelty ice bucket only maximizes the shareability of the vividly colored alcohol.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 98% | Activity: 100% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Tiered Ice Buckets:** Creating ice buckets in a tiered cake shape offers a unique and visually appealing way to present and share beverages.
- **Limited Edition Packaging:** Using limited edition packaging with hidden details adds a sense of exclusivity and intrigue to the product.
- **Millennial Pink Beverages:** Millennial pink beverages continue to be popular among consumers, creating opportunities for new and visually appealing drink options.

### Sectors Adopting This

- **Food and Beverage Packaging:** Innovative packaging designs like the tiered ice buckets can disrupt the food and beverage packaging industry by offering more visually engaging options.
- **Alcoholic Beverages:** The use of limited edition packaging with hidden details creates a sense of exclusivity and collectability in the alcoholic beverage industry.
- **Event Planning and Catering:** The visually appealing tiered ice buckets can be a unique and eye-catching addition to events, disrupting traditional ice bucket designs.

## Related on Trend Hunter

- [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md)
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- [Anniversary Rosés](https://www.trendhunter.com/trends/whispering-angel-20th.md)
- [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md)
- [Romantic Alcohol Expressions](https://www.trendhunter.com/trends/rose-imperial.md)
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