# Hydrating Under Eye Gels Roots and Blooms' Champagne Hangover was designed for Late Nights Out By Ell Smith | Published 2018-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/champagne-hangover References: [brit.co](https://www.brit.co/champagne-hangover-eye-mask/) & [rootsblooms](https://www.rootsblooms.com/shop/champagne-hangover-hydrating-eye-gel) Roots and Blooms is offering a cure for those difficult mornings after a night of too much bubbly with its newest eye cream, Champagne Hangover - a [hydrating eye gel mask](https://www.trendhunter.com/trends/aqua-bomb-depuffing). Designed to nourish, refresh and revitalize the skin, this cream is sure to wake one up after a late night. The cream mimics the cooling effects of cucumber and the nourishing capabilities of lychee to offer the consumer a [10-minute gel treatment](https://www.trendhunter.com/trends/collagen-eye-masks) that targets [dark circles, puffiness](https://www.trendhunter.com/trends/depuff-eye-gel) and the overall appearance of tiredness. Roots and Blooms' founder Brittney Kerrigan designed this cream specifically for the morning after a late night out, as "the first place that shows the effects of a few glasses of bubbles are the eyes.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydrating Eye Gel Masks:** Opportunity to innovate on refreshing, revitalizing eye treatments for post-night-out recovery. - **Natural Ingredient Skincare:** Opportunity to disrupt the traditional skincare market with natural nourishing ingredients. - **Targeting Specific Skin Concerns:** Opportunity to create products that target specific skin concerns such as dark circles and puffiness. ### Where This Applies - **Beauty and Skincare:** Industry can capitalize on increasing demand for natural ingredient skincare and more targeted treatments for specific skin concerns. - **Wellness:** Industry can incorporate eye treatments into overall wellness routines. - **Hospitality:** Industry can offer eye gel masks as a in-room amenity for guests to help them rejuvenate after a night out. ## Related on Trend Hunter - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/hyper-eyes.md) - [Overnight Eye Masks](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening.md) - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md) - [Gen Z-Focused Eye Creams](https://www.trendhunter.com/trends/morning-rays.md) - [Eye Care Products](https://www.trendhunter.com/trends/byomas-undereye-solutions.md) - [Hydrating Eye-Rejuvenating Gels](https://www.trendhunter.com/trends/aqua-bomb-depuffing.md) - [Soft-Focus Eye Creams](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream.md) - [Age-Inclusive Eye Creams](https://www.trendhunter.com/trends/star-dew-hydrating-eye.md)