# Paper Champagne Flutes Metsä Board & Esbottle Created a Concept That's Lightweight & Recyclable By Laura McQuarrie | Published 2020-06-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/champagne-flute-concept References: [thedieline](https://thedieline.com/blog/2020/6/15/mets-board-and-esbottle-develop-recyclable-paperboard-flute-cup-concept) Some of life's special moments are made all the more enjoyable with champagne but the experience can feel cheapened with a plastic flute—so [Metsä Board](https://www.trendhunter.com/trends/mets-board-and-kouvolan-lakritsi) and Esbottle teamed up to create a [paperboard champagne flute](https://www.trendhunter.com/trends/elopak-paperboard) concept as a more sustainable alternative to [plastic disposables](https://www.trendhunter.com/trends/verigreen-plus). The lightweight and recyclable solution actually consists of two pieces, a cup and a base, that can be stored inside one another for easy transportation. Now, Metsä Board and Esbottle are researching different materials and continuing to explore the potentials of its eco-friendly paperboard cup design. As well as helping to reduce waste, the paperboard flutes have the chance to inspire more customization and creativity, as their designs could be changed to suit a range of specific occasions. Image Credit: Metsä Board, Esbottle ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** The development of more eco-friendly, lightweight, and customizable packaging alternatives to plastic disposables presents an opportunity for disruptive innovation. - **Circular Economy:** The use of recyclable materials and waste reduction techniques in packaging design provides an avenue for disruptive innovation with circular economy principles. - **Smart Packaging:** Incorporating technology and data analytics to enable intelligent and sustainable packaging designs presents an opportunity for disruptive innovation in the packaging industry. ### Industries Being Reshaped - **Food and Beverage:** Paperboard champagne flutes and other sustainable packaging alternatives to plastic disposables can help reduce waste and promote brand sustainability in the food and beverage industry. - **Event Planning:** Customizable and eco-friendly paperboard champagne flutes and other sustainable packaging alternatives present a unique opportunity for event planners to enhance sustainability and creativity in their offerings. - **Consumer Goods:** Intelligent, sustainable, and customizable packaging designs in the consumer goods sector can promote brand sustainability and enhance customer experience. ## Related on Trend Hunter - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md) - [Compostable Single-Use Beer Cups](https://www.trendhunter.com/trends/beer-biocup.md) - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md) - [Low-Waste Sustainable Spritzes](https://www.trendhunter.com/trends/the-sustainable-spritz.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [All-in-One Eco Party Plates](https://www.trendhunter.com/trends/knork-eco-party-plate.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md)