# Champagne-Flavored Biscuit Sticks Glico's New Year Collection Introduces Pocky with Real Champagne By Laura McQuarrie | Published 2016-12-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/champagne-flavored References: [en.rocketnews24](http://en.rocketnews24.com/2016/12/27/new-champagne-pocky-available-in-japan/) & [glico](https://www.glico.com/assets/files/20161216-NR-champagne-2__1.pdf) Over the years, there have been many unique Pocky varieties released by Japanese confectionery company [Glico](https://www.trendhunter.com/trends/pucchin-pudding-cup), including orange peel, whiskey and purple potato—the newest product is a [champagne-flavored biscuit for New Year's](https://www.trendhunter.com/trends/pinkbox-doughnuts-new-years-lineup). As well as boasting a flavorful and fruity aroma, the all-new champagne-flavored Pocky sets itself apart from previous releases by being about 1.4 times longer than the classic chocolate-dipped biscuit sticks. Along with these new Pocky treats, Glico is also launching festive varieties of its Almond Premio chocolates and Caplico (an aerated chocolate snack) in champagne flavors. These new confections were created in collaboration with one of Japan's leading pastry chefs, Hironobu Tsujiguchi. All items in the collection contain 0.1% alcohol, so consumers are being advised to enjoy responsibly, considering that Japan enforces a 0% alcohol policy on the roads. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 51% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavored Biscuit Sticks:** Opportunity for creating unique and innovative flavors of biscuit sticks to cater to diverse consumer tastes. - **Extended-length Snacks:** Potential to introduce longer versions of popular snacks to enhance the eating experience and provide additional value for consumers. - **Collaborative Confections:** Possibility of collaborating with renowned chefs or pastry experts to develop exclusive and premium confectionery products. ### Who This Affects Most - **Confectionery:** Disruptive innovation opportunities in developing unconventional and gourmet confectionery products with unique flavors and ingredients. - **Snack Food:** Opportunity to create longer and more indulgent versions of popular snack items to attract consumers looking for a unique snacking experience. - **Pastry and Bakery:** Potential for collaboration with pastry chefs to create limited-edition confections that combine traditional baking techniques with innovative flavors. ## Related on Trend Hunter - [Exclusive Theme Park Snacks](https://www.trendhunter.com/trends/tokyo-disney-resort-pocky.md) - [Black Dragon Sake Chocolates](https://www.trendhunter.com/trends/truffle-chocolate-kokuryu-daiginjo-tatsu.md) - [Festive Mochi Gummies](https://www.trendhunter.com/trends/dark-chocolate-covered-peppermint-mochi-gummies.md) - [New Year's Cannabis Gummies](https://www.trendhunter.com/trends/insa-champagne-drops.md) - [Springtime Chocolate Pistachio Drinks](https://www.trendhunter.com/trends/lindt-sakura-kaoru-pistachio-chocolat-drink.md) - [Chocolate-Covered Mochi Gummies](https://www.trendhunter.com/trends/chocolatecovered-mochi-gummies.md) - [Champagne-Friendly Crisps](https://www.trendhunter.com/trends/chips-and-champagne.md) - [Salted Japanese Chocolate Confections](https://www.trendhunter.com/trends/meiji-products.md) - [Chocolate-Filled Pretzel Pandas](https://www.trendhunter.com/trends/hello-panda-pretzel.md)