# Psychedelic Drink Promotions The Champagne Dreams Film is Dark By Alexandra Serrano | Published 2012-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/champagne-dreams-by-luke-gilford References: [nowness](http://www.nowness.com/day/2012/7/23) & [domperignon](http://www.domperignon.com/) The Los Angeles launch of the [Dom Pérignon](https://www.trendhunter.com/trends/dom-prignon-x-takashi-murakami) bottle design by David Lynch is given a surrealist twist by filmmaker Luke Gilford, with [Champagne Dreams](https://www.trendhunter.com/trends/twist-the-script-campaign). The video is a depiction of the opening night party that launched the luxe beverage in Los Angeles. The event boasted musical acts such as The Kills and Diplo that are briefly teased in this short film. It displays the event in a light that is reminiscent of Lynch’s style. The short resembles the unconscious mind’s ability to remember. Aesthetically, Gilford’s portrait can be described as lush, dark and hallucinatory whilst keeping an air of highly luxuriant elegance that the Dom Pérignon brand is know for. The result is spectacular and surreal. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Surrealist Filmmaking:** Opportunity for filmmakers to create visually stunning and unconventional narratives that parallel the unconscious mind. - **Luxury Event Experiences:** Disruptive innovation opportunity to create immersive and surreal events that leave a lasting impression on attendees. - **Collaborations with Artists:** Potential for brands to partner with artists to create unique and captivating designs that enhance the overall brand experience. ### Who This Affects Most - **Film and Entertainment:** Disruptive innovation potential for filmmakers to explore new ways of storytelling through surreal and visually stunning narratives. - **Event Planning and Experiential Marketing:** Opportunity for event planners and marketers to create immersive and surreal experiences that stand out in a crowded market. - **Luxury Goods and Brands:** Potential for luxury brands to collaborate with artists to create unique and captivating designs that differentiate their products in the market. ## Related on Trend Hunter - [Artful Champagne Collabs](https://www.trendhunter.com/trends/dom-prignon-x-takashi-murakami.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md) - [Imaginative Cocktail Menus](https://www.trendhunter.com/trends/world-of-dreams-cocktail-menu.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Dream-Based Cocktails](https://www.trendhunter.com/trends/cocktail-of-dreams.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md)