# Savory Heart-Shaped Waffles Slim Chickens Created a Valentine’s Day Champagne and Waffles Package By Katherine Pendrill | Published 2020-02-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/champagne-and-waffles-package References: [qsrmagazine](https://www.qsrmagazine.com/news/slim-chickens-creates-valentine-s-day-champagne-and-waffles-package) To celebrate Valentine's Day, [Slim Chickens](https://www.trendhunter.com/trends/devils-smoke-sauce) created a special Champagne and Waffles Package. In recent years, many restaurants have begun pairing [fried chicken and champagne](https://www.trendhunter.com/trends/fried-chicken-and-caviar). Slim Chickens decided to play on this pairing by creating a special Champagne and Waffles Package. The Valentine's Day special consisted of two heart-shaped waffles, each topped with fried chicken tenders. The whole thing was paired with a bottle of Veuve Clicquot French Champagne, two engraved Slim Chickens champagne flutes, and one wine bottle stopper. As Slim Chickens Chief Brand Officer & Co-Founder Greg Smart explains, "Our heart-shaped waffles have always been a hit for Valentine’s day and this year we wanted to add something extra special to that tradition. Nothing says ‘I love you’ like the perfect balance of French champagne and heart-shaped waffles, topped with our chicken tenders.” Image Credit: *Slim Chickens.* ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 6% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fried Chicken-champagne Pairings:** The trend of pairing fried chicken with champagne offers opportunities for innovative food and beverage collaborations. - **Specialty Valentine's Day Packages:** Creating unique Valentine's Day packages like Slim Chickens' Champagne and Waffles Package can attract customers looking for thoughtful gifts and experiences. - **Heart-shaped Food:** The popularity of heart-shaped food items, like Slim Chickens' heart-shaped waffles, presents opportunities to create seasonal or limited-time offerings that resonate with customers. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore collaborations to create unique chicken-champagne pairings and expand their offerings for special occasions. - **Restaurant and Catering:** Restaurants and catering businesses can capitalize on the trend of offering specialty Valentine's Day packages, like Slim Chickens' Champagne and Waffles Package, to attract customers and increase sales during the holiday season. - **Gifts and Experiences:** The gifts and experiences industry can leverage the popularity of heart-shaped food items by offering themed packages or creating limited-time promotions centered around Valentine's Day or romantic occasions. ## Related on Trend Hunter - [Heart-Shaped Fast-Food Sharing Trays](https://www.trendhunter.com/trends/heart-shaped-trays.md) - [In-Suite Savory Waffles](https://www.trendhunter.com/trends/mom-flies-the-coop.md) - [Sweet-And-Savoury QSR Meals](https://www.trendhunter.com/trends/chicken-waffles.md) - [Anti-Relationship Valentine's Chicken Meals](https://www.trendhunter.com/trends/boneless-valentines-day.md) - [Heart-Shaped Strawberry Biscuits](https://www.trendhunter.com/trends/strawberry-biscuits.md) - [Diner-Themed Chocolate Gifts](https://www.trendhunter.com/trends/comparts-x-waffle-house.md) - [Savory Fruit-Infused Waffle Meals](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles.md) - [Heart-Shaped Pancake Bites](https://www.trendhunter.com/trends/love-bites-pancakes.md) - [Southern Fried Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffles-sandwich.md)