# Calming Cold Brews The Cham Cold Brew Calm Features Chamomile Tea to Soothe The Body By M | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chamomile-tea References: [trndmonitor](https://trndmonitor.com/drink-spotlight-cham-cold-brewed-calm-chamomile-tea/) & [drinkcham](http://www.drinkcham.com/) For consumers seeking a much more relaxing take on the popular [cold brew coffee](https://www.trendhunter.com/trends/readytodrink-cold-brew), tea brand Cham has put together a [chamomile tea](https://www.trendhunter.com/trends/herbal-infusion) version that uses the same brewing style, but with a much more relaxing beverage. The drink contains an all-natural blend of [relaxing herbs](https://www.trendhunter.com/trends/trip-x-calm-wild-strawberry) mixed with honey and notes of citrus to provide a chilled tea beverage that benefits the body. The Cham Cold Brew Calm features a cold tea recipe that is meant to be enjoyed chill, and specifically not heated. This is because the herbs used are raw and steeped in a cold brew process that is similar to one used for coffee. The tea is then cold pasteurized to preserve the extraction and flavored with natural sugars for added flavor. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Relaxing Cold Brews:** Brands can experiment with combining tea blends and brewing styles to create cold brew products that cater to consumers looking for more relaxing beverages. - **Herbal Infused Beverages:** Incorporating natural herbs and extracts into beverages, like chamomile tea, can offer consumers a unique and health-benefiting drinking experience. - **Cold Pasteurization:** Cold pasteurization could be an innovative method for preserving the extraction and flavor of raw herbs in cold brew tea and coffee, opening up possibilities for new product offerings. ### Industries Being Reshaped - **Tea:** Tea companies can explore the cold brew method and incorporate herbs, natural sugars and flavorings to create unique cold brew blends that cater to consumers looking for relaxing or health-boosting beverages. - **Coffee:** Coffee companies can cater to consumers looking for less caffeine and more relaxation by experimenting with cold brew coffee that incorporates herbal infusions with natural sugars and flavorings. - **Beverage Packaging:** Cham's Cham Cold Brew Calm utilizes a unique brewing process and cold pasteurization method, allowing beverage packaging companies to explore creative and innovative packaging options to market cold brew tea and coffee. ## Related on Trend Hunter - [Playfully Packaged Tea Duos](https://www.trendhunter.com/trends/chamberlain-coffee1.md) - [Calming Evening Iced Teas](https://www.trendhunter.com/trends/good-evening-iced-tea.md) - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Soothing Tea-Based Cannabis Drinks](https://www.trendhunter.com/trends/boston-beer-teapot-drink.md) - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md) - [Wine-Inspired Cold Brew Teas](https://www.trendhunter.com/trends/kaytea-sparkling-rosay.md) - [Brew Tea Starter Kits](https://www.trendhunter.com/trends/brew-tea-starter-kit.md) - [Cardamom Cold Brews](https://www.trendhunter.com/trends/cardamom-cold-brew-coffee.md) - [Refreshingly Exotic Cold Teas](https://www.trendhunter.com/trends/cold-brew-tea-flavors.md)