# Premium Pink Spirits Chambord Flavored Vodka Will Attract Young Women By Tiana Reid | Published 2010-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chambord-flavored-vodka References: [luxist](http://www.luxist.com/2010/08/24/chambord-launches-premium-pink-vodka/) & [chambordonline_](http://www.chambordonline.com) The famous liqueur maker is launching Chambord Flavored Vodka an active attempt to boost business since the economic downturn. Flavored vodkas typically attract young female drinkers. Along with the release, Chambord is promoting two [signature cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails): the Chambord Flavored Vodka and Club Soda and the Chambord French Martini. Chambord Flavored Vodka is distilled French vodka with the signature [black raspberry flavor](https://www.trendhunter.com/trends/grey-goose-raspberry-lemonade) infused right into the spirit, producing a 75-proof vodka with an easily marketable pink hue. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavored Vodka:** Opportunity for companies to create unique and innovative flavors of vodka to attract young consumers. - **Pink Spirits:** Trend towards pink spirits creates the opportunity for companies to create unique and visually appealing products to attract young female consumers. - **Signature Cocktails:** Increasing popularity of signature cocktails provides an opportunity for companies to promote and sell their own unique cocktail creations. ### Industries Being Reshaped - **Alcohol Industry:** Opportunity for companies to innovate and create new products to meet the demand for unique and visually appealing alcoholic beverages. - **Hospitality Industry:** Restaurants, bars and hotels can capitalize on the trend for signature cocktails by creating and promoting their own unique cocktail creations. - **Packaging Industry:** The trend towards unique and visually appealing packaging for alcoholic beverages creates opportunities for companies to create unique and innovative designs. ## Related on Trend Hunter - [Consumer-Driven Berry Vodkas](https://www.trendhunter.com/trends/smirnoff-berry-burst.md) - [Warm Weather Vodka Spirits](https://www.trendhunter.com/trends/jj-whitley-vodka-flavors.md) - [Smooth Fruit-Forward Vodkas](https://www.trendhunter.com/trends/seagrams-vodka.md) - [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md) - [Ethical Flavored Vodka Ranges](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka.md) - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md) - [Cherry-Forward Flavored Vodkas](https://www.trendhunter.com/trends/smirnoff-cherry-drop.md) - [Summery Pinkish Schnapps Spirits](https://www.trendhunter.com/trends/vkat-pink-schnapps.md)