<!-- canonical: https://www.trendhunter.com/trends/chambermedia -->
<!-- robots: noindex -->

# Humorous Natural Deodorant Ads
Chamber.Media Created This Quirky Personal Hygiene Ad

By Mishal Omar | Published 2017-05-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chambermedia
References: [adweek](http://www.adweek.com/agencies/this-4-minute-for-an-all-natural-deodorant-is-about-as-different-as-the-product-itself/) & [youtu.be](https://youtu.be/XLC6e9STzOg)

The deodorant brand PiperWai offers a [natural alternative](https://www.trendhunter.com/trends/natural-deodorant1) to the [chemical-filled personal hygiene products](https://www.trendhunter.com/trends/humble-brands) on the market, and it recently enlisted the creative agency Chamber.Media to create a commercial for its products.

The commercial features the actress and comedian Manon Matthews with a group of people in what looks like a "yogalates" class, where she is speaking in an animated way about the downfalls of most deodorants, while talking about the benefits of the PiperWai's own natural products – which come in both solid and powder form. The [humorous commercial](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) also features JP Sears, an Internet comedian who is known for parodying veganism and "modern hippies."

By enlisting comedians to star in its commercial, PiperWai is able to stand out among its more traditional and conservative competitors.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 20% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Comedic Advertising:** The use of comedians in advertising campaigns can create a memorable and engaging experience for consumers.
- **Natural Personal Care Products:** Consumers are increasingly seeking out natural alternatives to chemical-filled personal hygiene products.
- **Humor in Branding:** Humorous advertisements can help brands differentiate themselves and capture consumer attention.

### Where This Applies

- **Personal Care:** The personal care industry can explore opportunities in creating natural and comedic advertisements for their products.
- **Advertising and Marketing:** Advertising and marketing agencies can incorporate humor and comedians in their campaigns to help brands stand out.
- **Comedy and Entertainment:** Comedians and entertainers can collaborate with brands to create humorous and engaging advertisements.

## Related on Trend Hunter

- [Sweat-Themed Comedy Specials](https://www.trendhunter.com/trends/live-comedy-special.md)
- [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)
- [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md)
- [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md)
- [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)
- [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md)
- [Eco-Friendly Deodorant Lines](https://www.trendhunter.com/trends/humble-brands.md)
- [Gen Z-Focused Personal Care](https://www.trendhunter.com/trends/kiehls-3.md)
- [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md)