# Influencer Coffee Brand Re-Launches Tik Tok Star-Made 'Chamberlain Coffee' is Back with a New Look By Ell Smith | Published 2020-09-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chamberlain-coffee References: [seventeen](https://www.seventeen.com/celebrity/a34128528/emma-chamberlain-coffee-company/) & [chamberlaincoffee](https://chamberlaincoffee.com/) Social media influencer and Tik Tok star Emma Chamberlain is expanding her empire with [Chamberlain Coffee](https://www.trendhunter.com/trends/sweet-otter-cake-batter-blend) -- a stylish rebrand to her stepped coffee pods that breathes new life into the brand. Now arriving with a [fresh new look](https://www.trendhunter.com/trends/modernized-coffees), Chamberlain Coffee boasts five iterations that arrive in steeped bags, ground and whole bean options. What's unique about the company's refresh is the new branding which designates an adorable character to each type of coffee. The characters include a tea-drinking cat, an energetic puppy, a night owl and an early bird, suggesting that there's something for everyone, no matter how you consume your caffeine. The new additions and brand refresh of Chamberlain Coffee launches on September 27th. Image Credit: JACK STRUTZ ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Influencer-owned Brands:** Social media influencers are rebranding and expanding into the business world with unique offerings - **Personalized Branding:** Customization is becoming increasingly important, with brands designing unique looks and packaging for their products - **Convenient Coffee Options:** Coffee brands are optimizing packaging and delivery models to make coffee more accessible and convenient for consumers ### Who This Affects Most - **Coffee:** Coffee brands are constantly innovating and rebranding to keep up with changing consumer demands and preferences - **Social Media Marketing:** Social media influencers like Tik Tok star Emma Chamberlain are having an impact on the marketing industry by promoting their own brands and products - **Subscription Services:** Coffee brands are using subscription services as a way to make their products more convenient and accessible to consumers ## Related on Trend Hunter - [Pumpkin Spice Coffee Blends](https://www.trendhunter.com/trends/sneaky-bat.md) - [Cake-Inspired Coffee Blends](https://www.trendhunter.com/trends/sweet-otter-cake-batter-blend.md) - [Campfire Cold Brew Packs](https://www.trendhunter.com/trends/smore-cold-brew-singles.md) - [RTD Plant-Based Cold Brew Lattes](https://www.trendhunter.com/trends/plantbased-cold-brew-lattes.md) - [Sparkling Maple Syrups](https://www.trendhunter.com/trends/holiday-breakfast-bundle.md) - [Coffee Flavored Cereal](https://www.trendhunter.com/trends/dash-chamberlain-coffee-cereal.md) - [Naturally Sweetened Oatmilk Lattes](https://www.trendhunter.com/trends/rtd-oatmilk-lattes.md) - [Gen Z Coffee Brands](https://www.trendhunter.com/trends/couplet-coffee.md) - [Halloween-Inspired Pumpkin Coffees](https://www.trendhunter.com/trends/sneaky-bat-pumpkin-spice-blend.md)