# Mixable Matcha Powders Chamberlain Coffee Launches a Mango and Vanilla Matcha Powder By Niko Pajkovic | Published 2022-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chamberlain-coffee-1 References: [bevnet](https://www.bevnet.com/news/2022/chamberlain-coffee-adds-2-new-flavored-matcha-powders-to-its-product-lineup) & [chamberlaincoffee](https://chamberlaincoffee.com/)  [Chamberlain Coffee](https://www.trendhunter.com/trends/chamberlain-coffee-3), a leading coffee brand founded by Emma Chamberlain, has announced the launch of two matcha powders: one Mango and one Vanilla variation. Similar to the brand's other popular matcha products, the new powders will be made of organic A-Grade matcha made from 100% organic Japanese green tea. In addition, they too will be made without the use of GMOs and will be both gluten-free and vegan. “At Chamberlain Coffee, our goal is to continuously innovate, and create new and exciting products that appeal to our loyal consumer base. While these [new flavored matcha recipes](https://www.trendhunter.com/trends/pistachio-matcha-latte-mix) were designed with our community in mind, we hope to reach new audiences and convert even more people into [regular Matcha drinkers](https://www.trendhunter.com/trends/dutch-bros-matcha-menu),” said Chamberlain Coffee CEO Christopher Gallant. Image Credit: Chamberlain Coffee ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 30% | Activity: 59% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Matcha Powders:** Opportunity for other beverage brands to create their own line of unique flavored matcha powders to appeal to a new customer base. - **Organic and Gmo-free Products:** Opportunity for food and beverage industries to offer organic and GMO-free products to appeal to a growing health-conscious consumer base. - **Celebrity-endorsed Products:** Opportunity for other celebrities to endorse a new product line to reach a wider audience and gain more exposure. ### Sectors Adopting This - **Beverage:** Opportunity for beverage companies to create new product lines and flavors that cater to a growing interest in organic, GMO-free, and flavor-infused drinks. - **Food:** Opportunity for the food industry to expand their offerings with more organic and GMO-free products that appeal to health-conscious consumers. - **Marketing:** Opportunity for marketing agencies to work with celebrities and start-ups to create effective influencer marketing campaigns and product endorsements. ## Related on Trend Hunter - [Fruit-Forward Matcha Products](https://www.trendhunter.com/trends/chamberlain-coffee-3.md) - [Fruitful Matcha Powders](https://www.trendhunter.com/trends/matcha-1.md) - [Caffeinated Matcha Lemonades](https://www.trendhunter.com/trends/matcha-lemonades.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Functional Matcha-Focused Blends](https://www.trendhunter.com/trends/matcha-collection.md) - [Lemonade-Flavored Matcha Powders](https://www.trendhunter.com/trends/davidstea-1.md) - [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Vegan-Friendly Chai Blends](https://www.trendhunter.com/trends/gentle-hummingbird-chai.md)