# Adventure-Ready Windbreakers Goruck's Created the New Challenge Windbreaker for Men By Madison Mackay | Published 2018-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/challenge-windbreaker References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/coats-jackets/goruck-challenge-windbreaker/) & [goruck](https://www.goruck.com/challenge-windbreaker/?siteID=TnL5HPStwNw-kCfZEAOeGVEt43Oa5zQE5A) Goruck is a brand known for durable backpacks, but it just released the Challenge Windbreaker, a jacket for men that is ready for any type of adventure. The Challenge Windbreaker is a [fast-drying jacket](https://www.trendhunter.com/trends/reigning-champ-goretex), made from a Tough Dry fabric that is similar to the fabric used on the famous backpacks. Lightweight and comfortable, this new jacket can be folded down small enough to fit in a classically sized pocket. With a [full zip front](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket), two external front pockets, a zippered chest pocked sized to hold a large phone and a [streamlined hood design](https://www.trendhunter.com/trends/houdini-moonwalk-houdi) without any hood strings, the Challenge Windbreaker is the most advanced article of clothing to ever come from the brand. Image Credit: Goruck, Bless This Stuff ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 37% | Activity: 26% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Adventure-ready Windbreakers:** The trend towards durable, versatile and lightweight windbreakers that can withstand extreme sports and outdoor activities. - **Tough Dry Fabric:** The trend towards using durable, fast-drying materials like Tough Dry fabric in clothing and accessories for both outdoor and indoor use. - **Streamlined Hood Design:** The trend towards simplified and streamlined hood designs on jackets and other clothing items for a more modern and minimalist look. ### Industries Being Reshaped - **Outdoor Apparel:** Opportunities for disruptive innovation in outdoor apparel through the creation of new durable and adaptable fabric materials and minimalist designs for optimal performance. - **Sporting Goods:** Opportunities for disruptive innovation in sporting goods through the development of lightweight, compact and multi-functional equipment that is compatible with extreme sports and outdoor activities. - **Travel Accessories:** Opportunities for disruptive innovation in the travel accessories industry through the design and production of lightweight and durable gear that can withstand a variety of climates and terrains. ## Related on Trend Hunter - [Wind-Protecting Transitional Jackets](https://www.trendhunter.com/trends/quilted-windcheater-jacket.md) - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Weather-Resistant Performance Jackets](https://www.trendhunter.com/trends/nano-puff-jacket.md) - [Women's Rugged Jacket Designs](https://www.trendhunter.com/trends/rugged-jacket.md) - [Low-Bulk Trail Jackets](https://www.trendhunter.com/trends/futurelight-papsura-jacket.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Element-Ready Outerwear](https://www.trendhunter.com/trends/reigning-champ-goretex.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md) - [Consciously Designed Climbing Jackets](https://www.trendhunter.com/trends/m10-anorak.md)