# Caffeinated Chalk Compositions Jaymie McAmmond's 'Chalkboard Murals' Illustrate Coffee Facts By Alexander Lam | Published 2013-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chalkboard-mural References: [designtaxi](http://designtaxi.com/news/357983/Designer-Draws-Up-Beautiful-Typographic-Chalkboard-Murals-For-Starbucks/) & [imrsif](http://www.imrsif.com/119595/1346470/gallery/starbucks-roast-guide-mural) Canadian designer Jaymie McAmmond drew up a series of beautiful 'chalkboard murals' for multinational coffee retailer [Starbucks](https://www.trendhunter.com/trends/starbucks-x-mofusand). The coffee-themed murals look just like someone drew beautiful works of art on a chalkboard. Each mural informs the reader about different coffee roasts or about how coffee is made. McAmmond created the murals with a vintage theme in mind and kept that consistent throughout the artworks. The chalkboard murals use beautiful and varied typography to complement monochromatic illustrations. Each mural has a variety of fonts that complement each other. With the addition of simple and well-defined lines, McAmmond's drawings truly pop out. The collection of pseudo-chalk drawings feature some very interested information. From beginning to end, McAmmond detailed out how a cup of coffee is made from ground to cup. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Chalkboard Murals:** There is an opportunity for businesses to incorporate chalkboard murals in their designs for a visually appealing and informative display. - **Typography Variety:** The use of varied typography styles can create visually striking designs and enhance the overall aesthetic of a brand or product. - **Vintage Theme:** Adopting a vintage theme in designs can evoke nostalgia and create a unique visual identity for a business or product. ### Where This Applies - **Coffee Retail:** Coffee retailers can utilize chalkboard murals to educate customers about different coffee roasts and enhance their in-store experience. - **Graphic Design:** The use of varied typography styles and vintage themes in graphic design can help businesses create eye-catching visuals for their marketing materials. - **Art Education:** Chalkboard murals can be used in art education to teach students about different drawing techniques and typography styles. ## Related on Trend Hunter - [Coffee Ink Flipbooks](https://www.trendhunter.com/trends/limited-edition-flipbook.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md) - [Coffee-Inspired Pens](https://www.trendhunter.com/trends/sheaffer-coffee-edition.md) - [Artistic QSR Merchandise](https://www.trendhunter.com/trends/damon-brown.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Limited-Edition Cup Capsules](https://www.trendhunter.com/trends/shade-akanbi.md) - [Coffee Grounds-Made Home Accessories](https://www.trendhunter.com/trends/coffee-grounds-as-material.md) - [Collaborative Coffee-Celebrating Lines](https://www.trendhunter.com/trends/finnish-coffee.md)