# Chalkboard Art Advertisements This Artful Gaming Ad is a Chalkboard Drawing in Shinjuku Station By Laura McQuarrie | Published 2016-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chalkboard-drawing References: [japantrends](http://www.japantrends.com/dragon-quest-anniversary-chalkboard-art-shinjuku-station/) & [dragonquest.nintendo](http://dragonquest.nintendo.com/) In celebration of its anniversary, [Dragon Quest](https://www.trendhunter.com/trends/dragon-quest-slime-bread) installed a series of promotional chalkboard drawing billboards in Tokyo's Shinjuku Station. This large-scale piece of [chalkboard art](https://www.trendhunter.com/trends/pointillism) marked the 30th anniversary of the video game with a 14-meter black and white drawing. The installation of the mural also coincided with the release of Dragon Quest Heroes II: Twin Kings and the Prophecy’s End. The impressive billboard only appeared for a short time before it was wiped clean, encouraging people to share its beauty on social media while they still had the chance to snap a photo. In the past, Dragon Quest has installed a series of [unique and interactive billboards](https://www.trendhunter.com/trends/outdoor-advertising-campaign) in this Tokyo transportation station. Other notable examples include advertisements with pieces that can be scratched or popped by people passing through the station. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertisements:** As seen in Dragon Quest's past advertising, interactive billboards that allow for audience engagement provide a disruptive innovation opportunity. - **Temporary Installations:** The short-lived nature of the chalkboard art billboard demonstrates a trend towards temporary installations that capture attention through their limited availability. - **Handmade Advertisements:** The use of chalkboard art in advertising brings back an old-fashioned, handmade approach to promotion that could potentially disrupt the digital advertising space. ### Industries Being Reshaped - **Gaming Industry:** The installation of a large-scale chalkboard drawing in Shinjuku station to celebrate the 30th anniversary of Dragon Quest and the release of a new game is an example of a disruptive advertising opportunity within the gaming industry. - **Advertising Industry:** The use of unique and innovative billboards, such as Dragon Quest's interactive and chalkboard art ads, could be the future of advertising and a disruptive innovation opportunity within the industry. - **Art Industry:** The installation of a massive chalkboard mural in a public space can provide exposure and an alternative, disruptive innovation opportunity for artists and the art industry. ## Related on Trend Hunter - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Video Game-Themed Pixel Paintings](https://www.trendhunter.com/trends/pixel-art-collection.md) - [Video Game-Themed Chocolates](https://www.trendhunter.com/trends/slime-valentines-day-chocolates.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [RPG-Themed Baked Goods](https://www.trendhunter.com/trends/dragon-quest-slime-bread.md) - [Tokyo Gaming Exhibitions](https://www.trendhunter.com/trends/capcom-creation.md) - [Remade 2D Animation Games](https://www.trendhunter.com/trends/2d-animation-video-games.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md)